A new report from the Entertainment Software Association (ESA) has found that a high percentage of mothers play video games.
The report, “Mom Gamers Study: A New Generation of Gamer”, shows that 75 percent of moms play video games.
The report is based on a survey which looked at 2,500 females over the age of 18, who have children under the age of 18.
Elaborated in the report is how often moms play video games, with 75 percent playing on a weekly basis, and 28 percent playing on a daily basis.
65 percent also said that they play games on their smartphones on a semi-regular to regular basis.
“Video games create new bonding experiences for families,” said Michael D. Gallagher, president and CEO of ESA.
“From puzzle games to role-playing games, and across all game platforms, moms enjoy the full range of innovative entertainment our industry offers. As more moms play games, they also recognize the benefits of game play, including how video games help bring families together and exercise our minds in a fun and engaging way.”
Other findings included in the report are:
- 30 percent of mom gamers with children age 5-12 say video games help them connect with their kids;
- 56 percent of mom gamers say game play is a family activity that everyone can get involved in;
- 32 percent believe video games help them improve their cognitive skills; and
- 71 percent of mom gamers report they closely monitor video game content for their kids.
Source: ESA
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I think my proudest moment was when our then 10 year old juked the tank on No Mercy 1 and was the only person on either team to make it to the safe room in a competition. Those apartment tank spawns are brutal!
I’m thrilled to see my mother-in-law play casual games. She’s realized gaming is a legitimate hobby, and while she doesn’t like twitch games like Portal or CS:S, she doesn’t roll her eyes when we say we have a match, or if we ask for a game for Christmas.
Don’t discount younger parents as well. My husband and I are in our 30s, and we’ve both been gaming since we were very young children, and we started our kids young (the eldest played Quake 2 online competently at 4 years old). We ensure those companies you love, be it Blizzard, EA, Bethesda, or Valve has a new generation with wads of cash for new games.