IGN Africa unveiled

Ziff Davis International announced today (18 November 2013) a new partnership with Instance Media, the publisher of South Africa’s NAG Magazine, and owner of the annual rAge Expo, to publish IGN Africa (africa.ign.com).

The site will cover South Africa and emerging markets across the southern African content in the SADC (Southern African Development Community) region.

IGN Africa will mix locally created editorial and video content with that from IGN’s teams in the US, UK, and Australia.

Michael James, best known as owner and editor of NAG Magazine, will lead commercial representation for the brand in the region. Instance Media will handle all commercial enquiries within the Southern Africa territory for Ziff Davis brands – AskMen.com, PCMag.com, and NetShelter.

IGN Africa joins existing licenced IGN editions worldwide, covering most key European markets, the Middle East and North Africa, India and Asia Pacific – with Latin America the final major region where Ziff Davis is looking for a partner.

Adam Doree, International Business Development Director, Ziff Davis, said:

The team behind the market-leading games focused magazine and live gaming event in South Africa are our perfect strategic partner in the region – as we look to introduce localised versions of the brands. With a growing market of English-speaking consumers, passionate about games and technology, we look forward to working with Michael’s team to offer local relevance to audiences and advertisers alike.  This powerful model has seen growth by as much as 15-fold in other licensed markets.

Michael James, Director & Owner of NAG, rAge and IGN Africa, said:

I’ve always believed that if you selflessly grow an industry, all the players at all levels in that industry benefit. So far we’re heavily invested in the local market with NAG magazine and the very successful rAge expo. The next logical step is to dominate the online space with IGN Africa. IGN is the biggest and most exciting Internet destination in our industry, and we’re very proud to be representing this brand in South Africa and the rest of the SADC. This is only the beginning of a strategic and powerful digital push into the market for us, and I’m excited to see this region’s gaming industry benefit from this partnership.

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