New online store launched in SA, caters to gamers

The people behind Take 2 – now known as Takealot – have launched a new online shopping website called Raru.

After Take 2 was sold to Tiger Global, the founding members agreed to a 3 year restraint of trade. This period has now expired, and they entered the South African ecommerce market with a new online shopping portal called Raru.

To entice gamers to visit the new store, Raru is selling PlayStation 4s for R6,399 as part of their opening specials. Besides the PS4 special, the site offers motherboards, Xbox peripherals, and PC monitors. Customers will also have access to the standard movie, TV, electronics, and music sections.

Raru co-founder Neil Smith explained that their initial focus is on products which they know well – gaming, music, movies and electronics. He said that they are looking to grow their product range, but it will be guided by what works for the site.

Smith said that there will be a strong focus on customer experience. He said that they will try to resolve any problems as quickly as possible, and keep customers informed throughout the process.

In May 2014 Takealot announced that it has raised just over R1 billion ($100 million) from its major shareholder Tiger Global Management.

Takealot CEO Kim Reid said that the money will be used to capitalise the business, grow warehousing, tech, human capital and their logistics infrastructure to maintain and increase its momentum.

Article courtesy of MyBroadband