In one of the oddest marketing moves in recent memory, 2K Games has decided to embark on “The Mafia II Pop-up Barber Shop Tour” around the UK.
Since the hallmark of being a 1940’s gangster was impeccable hair, it sort of makes sense. No word on whether or not a free tub of Brylcreem is part of the deal.
Interested gamers and/or cheapskates in the UK can get some hands-on gameplay time with Mafia II, a free T-Shirt voucher, and a haircut as part of the promo move.
Mafia II will be officially released to the whole world on 27 August 2010. The reviews are starting to pour in, including MyGaming’s very own take on the title.
Unfortunately MyGaming can’t give our readers anything as awesome as a free haircut, but we have rounded up the best Mafia II pre-order deals from around the country and webosphere.
There’s still time to save a few bucks if you are keen on the gangster romp, as the game also launches on 27 August around South Africa.
