The game, of course, is a timed Xbox exclusive, with other platforms receiving the game only next year.
And it’s because of that, that there are fears that the game won’t sell well by limiting itself to one console upon release this year.
That not taking advantage of the PS4 and PC user-bases may be detrimental to the game’s success in the long run. And it’s just gotten a lot more difficult for Lara Croft’s next adventure.
Rise of the Tomb Raider’s release date is scheduled for November 10th, meaning that the game will be competing in the same space as Bethesda’s Fallout 4.
Why would Microsoft, who work closely with Bethesda, pit a game with limited market potential against an obvious juggernaut in Fallout 4?
The answer, simply put, is that Microsoft doesn’t think there’s overlap for cannibalisation of sales between the two games, and their respective audiences.
Xbox’s Head of Marketing, Aaron Greenberg, revealed all of this in an interview with Kind Funny Games, saying:
We work closely with all of our internal studios, for example the Halo 5: Guardians launch date. The challenge is…that you have to look at the production schedule. You want to make sure that you don’t rush the game so it’s [completely] done or of high quality. That is always the number one priority. If you go earlier you are against Star Wars Battlefront, if you go later you will be against Call of Duty Black Ops 3 and if you go two weeks earlier you are against Halo 5: Guardians. And then you go late and then you are like does the consumer has any money left to buy the game so there wasn’t a better scenario for us except that was the week it was not going head to head against Call of Duty or Star Wars Battlefront. We felt like the Fallout audience…they are not direct competitors per se, but you are right…it’s two big titles launching at the same time and we hope people will buy both.
Changing release dates to something so obviously competitive is a big commitment. For Microsoft, they seem to have evaluated Fallout 4 as no real threat to Rise of the Tomb Raider.
However, that’s only an assumption on Microsoft’s part that there’s no overlap between both audiences for these respective games. For us, this is a wholly wrong approach, but Rise of Tomb Raider‘s date is set in stone now.
Greenberg further added:
Most [development] teams pick their dates not knowing what else is going to be there. And once you know then would you rather launch against Call of Duty, Star Wars or Fallout? So you just to have launch and stick with the date and feel confident that the game still stand up and we believe it will.
For Microsoft, at this point in time there’s no real wiggle room to change release dates especially since their release schedule is heavily packed, and more so heading into the holiday season.
We think it will definitely be interesting to see how Rise of the Tomb Raider does against Fallout 4 when sales figures are released.
Rise of the Tomb Raider launches for Xbox One on the 10th of November.