Planned Obsolescence could be the real reason you have to upgrade to the newest tech this year.
The theory revolves around the introduction of artificial lifespans so that companies make more money on returning customers.
Of course, this all sounds like a conspiracy theory until you point to the existence of the Centennial Lightbulb – which was switched on over 115 years ago and is still burning today.
So does this theory exist? The answer is “yes” reports the BBC, “but with caveats”.
“To an extent, planned obsolescence is an inevitable consequence of sustainable businesses giving people goods they desire.
In this way, planned obsolescence serves as a reflection of a ravenous, consumer culture which industries did create for their benefit, yet were hardly alone in doing so.”
“Fundamentally, firms are reacting to the tastes of the consumers,” says Judith Chevalier, a professor of finance and economics at Yale University.
“I think there are some avenues where [businesses] are kind of tricking the consumer, but I think there are also situations where I might put the fault on the consumer.”
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Visual designs and being up to date with the newest technology (FOMO) are just as much a form of planned obsolence as failing parts.
It also forms a vital part of the world’s economy of supply and demand, as the massive turnover of goods provides jobs, promotes globalisation and allows for innovation.
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