Jinx has announced the world’s first consumer-level eSports clothing line.

The line is directly aimed at eSports fans and professional gamers and will feature sweat-wicking materials and focus on clean looks and styles.

“J!NX was created to celebrate gaming culture and lifestyle. Video games are not just something we do; they are woven into who we are,” said Sean Gailey, Jinx co-founder and CEO.

“That passion and expertise uniquely position us to establish the J!NX Brand and J!NX Pro lines as the gold standard for core and competitive gaming apparel at an unprecedented scale.”

According to Gailey, there is a massive demand for such clothing.

“It’s striking how underserviced professional esports players are compared to their counterparts in the NBA or NFL regarding professional-grade performance wear,” said John Nite, Jinx’s new vice president of creative/product and a former design director at Under Armour.

“The J!NX Pro line is a direct response to that, with high-quality styles designed with pro gamers’ unique needs and tastes at heart.”

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