How MTN is taking on Netflix

MTN is developing a new platform for online media services, Manny Teixeira – group head of digital media and services at MTN – told MyBroadband.

The upcoming platform will replace MTN’s defunct video-on-demand offering VU, which was shut down in May.

VU launched on 30 December 2014 – called MTN FrontRow at the time – and charged a subscription fee of R179 per month. It also offered a movie rental service.

It then rebranded as VU and dropped its subscription fee to R99 to better compete with Showmax and Netflix.

MTN shuttered VU on 3 May 2017, days before the company which operated the service on its behalf, Discover Digital, launched its own video streaming platform – DEOD.

Taking on Netflix

VU was the second video streaming service in South Africa to shut down after the launch of Netflix in January 2016, not counting Altech’s push VOD service, Node.

Vidi was first to fall, with Times Media Group shutting the service before handing control of the domain to STS – a wireless application service provider.

Before VU was shut down, MTN told MyBroadband it had plans to become a quadruple-play online media company which offered connectivity and entertainment.

Teixeira confirmed that the plan is still on track and said the company’s new media platform will be about more than streaming video.

He said they expect to announce the details of the platform before the end of 2017.

Now read: Unlimited MTN-to-MTN calls in new promotion

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  • Faux Grey

    Mtn taking on netflix by making users pay through the nose for data.

  • Peter Pan

    IMHO there is one area in which Netflix buries everyone one – their in-house productions. They are of such a high standard most of the time. All the other series and movies they offer are simply gravy! So, unless other streaming services to provide more quality content that Netflix (external productions), it is going to be a tough sell for them!

    Amazon has noted this, as they too are investing heavily in their in-house productions, and they too, are of a relatively high calibre.

  • Munchkin

    WAAAAHAAAHAAA!!!!
    ROTFLMFAO!!!!
    I needed this joke to cheer me up on a Monday!

  • tjitah

    Wrong date, surely this was meant to be published on 1 April, right? The company who charges for data, even though you have data services disabled? The company who continued charging my daughter’s 3G account for weeks after I cancelled the contract and then tried to extort the money from me? The company who issued thousands of unverified sim-cards to terrorists in Nigeria? Hmmm, nice try.

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