A recent study published by IBM has revealed why Netflix and other streaming subscribers cancel their subscriptions.
27% of people gave advertisements as the number one reason for cancelling their subscription, 2% more than the next highest – which was pricing (25%).
Sites like Hulu (which feature advertisements prominently) may not have too much to worry about however, with the survey revealing 70% of streaming service subscribers never canceled their subscriptions.
The main reason streaming services lost subscribers was purely because the attached credit card expired, meaning it could not renew the monthly subscription.
Netflix remains the least likely to get cancelled of the major services, with Hulu and Amazon seeing a much larger number of total cancellations.
40% of consumers have stated they have cancelled either Hulu or Amazon, with only 30% having cancelled a Netflix subscription.
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