Oppo, the Chinese consumer electronics company known for its smartphones, has announced a three-year partnership with Hasselblad, a Swedish camera manufacturing company.

The deal is not the first instance of a phone company and a camera company working together to improve smartphone cameras; in the past, Nokia has worked with Zeiss, Huawei with Leica and in 2021, OnePlus with Hasselblad as well.

Oppo and Hasselblad have confirmed that their partnership will be essential to Oppo’s Find X series in 2022, and it is likely to influence future productions as well.

The Oppo Find X series is having a launch event this month.

“Oppo and Hasselblad will now work together to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colours and a more refined imaging experience,” said Oppo

“Leveraging Natural Color Calibration with Hasselblad, Oppo also targets to bring the most natural skin tone possible to its portrait photography.”

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