Nvidia are become quite well known for repackaging their graphics cards.
In business sense, it’s brilliant: Nvidia resells aging technology under a fresh new banner, effectively prolonging the lifespan of their current products.
However, in business sense, selling cocaine to 14 year olds is also genius, but it doesn’t make it right.
So what exactly are Nvidia up to this time? Well, the company is taking the Geforce 9800 GTX+ and rebranding it as the “Geforce GTS 250”. The only difference between the two will be the name and a new BIOS.
Nvidia has done this before, most notably when it brought out its 9800GT, which upon closer inspection turned out to be a dressed up 8800GT.
If that’s not enough, Nvidia are refusing to let the 8800GT die in piece, with further reports indicating that it is up for its second rebranding, going from the 9800GT to the GTS 240.
Give your thoughts on Nvidia’s sneaky rebrand tactic
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