4 examples of shameless game branding

10 May 2012
Branded gear header feature

Are you a total Call of Duty fan boy? Do you need a bit more Mass Effect in your life? Does your Diablo 3: Book of Cain keep you warm and safe night? Then you obviously need more branded gear, and peripheral makers have just the thing.

Logitech, Steel Series and Razer all have ranges of branded peripherals that will make you the envy (or butt of jokes) among all of your friends. Here are a few of the best:

Logitech G9X: Call of duty edition

Logitech were quick to jump on board the success of the Call of Duty franchise by releasing a Call of Duty: Modern Warfare 3 version of their flagship G9x series mouse.

Apart from the printed game logo, the mouse features green indicator lights rather than red, to differentiate itself from the standard G9x edition. The MW3 edition also includes a mousepad, which could justify the $20 higher price tag.

Logitech have since dropped the price of the MW3 G9x to match the regular edition. Even if you’re not a MW3 fan, you get the same mouse plus a free mousepad for no extra fee, making it good value for money.

 

Logitech G9x Call of Duty edition

Logitech G9x Call of Duty edition

SteelSeries Diablo III headset

SteelSeries were quick to snap up the rights to making Diablo III branded gear, and seem to have done a good job of things if the Diablo 3 headset is anything to go by.

Not only does the headset look quite different from the product which it is loosely based on (the Steel series Siberia V2), it features slightly altered specifications in the form of longer cables and higher impedance.

Diablo Steelseries headset

Diablo Steelseries headset

Razer Mass Effect 3 armoury

Not to be outdone by the competition, Razer decided to create an entire “armoury” of Mass Effect 3 branded peripherals for consumers.

Peripherals include the Blackwidow keyboard, Imperator mouse, Vespula mousepad, Chimera 5.1 headset and Onza Xbox controller.

All of these peripherals are identical to the gear they’re based on, but each has a nice paint job and red colouring to differentiate them.

The gear retails for the same price as the basic versions, so at least your wallet is safe from the blow your dignity just took.

Razer Mass Effect 3 gear

Razer Mass Effect 3 gear

Razer Tron mouse, mouse mat and keyboard

Razer won’t let anyone outdo them, not even themselves. Not satisfied with just giving their regular products a new coat of paint, the company decided it would build branded gear from scratch – enter the Tron series of peripherals.

Featuring a keyboard, mouse mat and mouse that sport designs inspired by the sci-fi flick, Razer went so far as to include whooshing sounds coming from the mouse when your PC starts up. They’re annoying; just ask Quinton – he has one, and we listen to it revving up every morning…

Razer Tron Mouse Keyboard Mousepad

Razer Tron Mouse Keyboard Mousepad

Do you own any branded gaming gear? Have you spotted something cool or ridiculous? Let us know in the comments below and on the MyGaming forum.

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  1. Duncan
    21.05.2012 at 08:35

    Just for the record those N7 branded Razer items are quite heavily marked up from the standard gear. Was planning on buying some…. was….

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