Samsung has been named the coolest cellphone and coolest computer brand in South Africa.
This is based on the results of the 12th annual Sunday Times Generation Next youth survey, which polled 5,500 young urban South Africans (aged 8–23) to establish which brands are “the coolest of the cool in 2016”.
Overall coolest brand was awarded to Nike, which also claimed top spot as the coolest clothing brand with the coolest brand slogan. Samsung, Xbox, and Apple made an appearance in the overall brand rankings.
As with its surveys from 2009 to 2015, the Coolest Brand Overall winner is determined from the chi-square distances between the top three winners in eight categories.
They are: coolest cellphone, clothing store, clothing brand, motor vehicle, hi-tech gadget, computer brand, fast food, and cold drink.
The results of coolest cellphone, computer, and overall brand is shown below.
|Rank||Coolest Cellphones 2016||Coolest Cellphones 2015|
|2||Apple iPhone||Apple iPhone|
|Rank||Coolest Computer Brands 2016||Coolest Computer Brands 2015|
|2||Apple Mac||Apple Mac|
Coolest brand overall
|Rank||Coolest Brand Overall 2016||Coolest Brand Overall 2015|
|8||Mr Price||Mr Price|