This is the sickest cellphone and PC brand in South Africa

Sunday Times Generation Next

Samsung has been named the coolest cellphone and coolest computer brand in South Africa.

This is based on the results of the 12th annual Sunday Times Generation Next youth survey, which polled 5,500 young urban South Africans (aged 8–23) to establish which brands are “the coolest of the cool in 2016”.

Overall coolest brand was awarded to Nike, which also claimed top spot as the coolest clothing brand with the coolest brand slogan. Samsung, Xbox, and Apple made an appearance in the overall brand rankings.

As with its surveys from 2009 to 2015, the Coolest Brand Overall winner is determined from the chi-square distances between the top three winners in eight categories.

They are: coolest cellphone, clothing store, clothing brand, motor vehicle, hi-tech gadget, computer brand, fast food, and cold drink.

The results of coolest cellphone, computer, and overall brand is shown below.

Coolest cellphones

Rank Coolest Cellphones 2016 Coolest Cellphones 2015
1 Samsung Samsung
2 Apple iPhone Apple iPhone
3 Sony BlackBerry
4 Huawei Nokia
5 Blackberry Huawei
6 Nokia Sony Ericsson
7 Windows Phone LG
8 LG Alcatel
9 Alcatel Motorola
10 Other Other

Coolest computers

Rank Coolest Computer Brands 2016 Coolest Computer Brands 2015
1 Samsung Samsung
2 Apple Mac Apple Mac
3 Sony Sony
6 Lenovo Lenovo
7 Acer Acer
8 Dell Dell
9 Toshiba Toshiba
10 Alienware Intel

Coolest brand overall

Rank Coolest Brand Overall 2016 Coolest Brand Overall 2015
1 Nike Nike
2 Samsung Coca-Cola
3 Apple Samsung
4 Coca-Cola Mercedes-Benz
6 Mercedes Benz adidas
7 adidas Apple
8 Mr Price Mr Price
9 McDonalds Xbox
10 Xbox KFC

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This is the sickest cellphone and PC brand in South Africa

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