No Man’s Sky is being investigated for false advertising

29 September 2016
No Man's Sky

Following the divisive and controversial launch of No Man’s Sky, developer Hello Games has recently remained quiet and out of the spotlight.

This may change soon however, as the Advertising Standards Authority has confirmed to Eurogamer that it has launched an investigation into No Man’s Sky.

The Authority reportedly received several complaints and although it has declined to offer further comment regarding the investigation, one of the complainants has posted an official response from the ASA on Reddit.

The complaint was related to the No Man’s Sky Steam Store page, meaning that Valve has been included in the investigation.

While the investigation concerns the material on Steam, the ruling will apply to all other advertising for No Man’s Sky, such as official trailers on YouTube.

According to the ASA response, below are the primary discrepancies between the advertising material and the actual game:

Videos

  • User interface design
  • Ship flying behaviour (in formation; with a ‘wingman’; flying close to the ground)
  • Behaviour of animals (in herds; destroying scenery; in water; reacting to surroundings)
  • Large-scale space combat
  • Structures and buildings as pictured
  • Flowing water
  • Speed of galaxy warp/loading time
  • Aiming systems

Screenshots

  • Size of creatures (9)
  • Behaviour of ships and sentinels (4, 5 and 8)
  • Structures and buildings as pictured (3)

Store Page

  • Quality of graphics
  • References to: lack of loading screens, trade convoys between stars, factions vying over territory

More gaming news

We found the fastest line speed in South Africa – This is why you don’t want it

The 10 most dangerous names on Google

Nvidia Titan X Pascal SLI takes 4K gaming to the next level

You have read 1 out of 5 free articles. Log in or register for unlimited access.
  1. Smuroh
    30.09.2016 at 12:20

    To be honest, i blame Sony for this they over hyped the game, its not a AAA game its an indie game with a massive idea behind it, Sony pushed too hard.

Read now

The best gaming website in South Africa
MyGaming proudly displays the “FAIR” stamp of the Press Council of South Africa, indicating our commitment to adhere to the Code of Ethics for Print and online media which prescribes that our reportage is truthful, accurate and fair. Should you wish to lodge a complaint about our news coverage, please lodge a complaint on the Press Council’s website, www.presscouncil.org.za or email the complaint to [email protected] Contact the Press Council on 011 4843612.