A new report by NPD reveals the amount of people that purchase Downloadable Content for their video games.
An online survey was conducted among males and females ages 13-54. The survey was conducted from 19 August – 2 September 2016 and had a total of 8,893 respondents.
Among the U.S. population of males and females aged 13-54, 28% have purchased additional video game content in the past three months, with males and teens being the primary purchasers.
Microtransactions are purchased more often than downloadable content (DLC), at 23% and 16%, respectively.
But there’s still a large amount of gamers who simply won’t buy DLC because of the additional cost.
Close to half of non-purchasers of micro-transactions are not willing to spend any money on them, while 48% felt the content was not worth the extra expense.
Those that do buy DLC cite include wanting to play with friends, having all the game content, and feeling the price for the extra content was reasonable.
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