Not just anyone can get PayPal to threaten their customers with permanent account suspensions. Of course, Blizzard is not just anyone, and with over 10 million people each spending around $15 (R105) per month to play World of Warcraft, the developer obviously has some serious clout with the world’s number one unified payment gateway.
The developer has successfully petitioned Paypal to issue notices to individuals identified as gold sellers, warning them that if they continue, their Paypal accounts will be irreversibly suspended.
Gold selling is a disruptive practice which damages WoW’s internal economy by messing up the supply-demand balance. It is also the number one cause of players having their accounts hacked. Once gaining access to a player’s account, a gold farmer will sell all their items and mail the gold to one of their own characters, and then sell the gold to other players for real world currency.
Perhaps more of a daily annoyance is the constant spam which players encounter from gold sellers.
Of course this measure will not completely halt gold reselling, but it will at least make things tricky for the larger established names in the business.