Sony has announced that they have sold over one million Playstation 4 consoles in the first 24 hours since the console’s launch in New York City on 15 November.
Sony announced the sales figure on their corporate blog and Shuhei Yoshida confirmed that the numbers were for actual sales and not merely shipments. Sony previously announced that the PS4 launch was their biggest ever.
“Sony Computer Entertainment Inc today announced that the highly anticipated launch of the Playstation 4 computer entertainment system resulted in 1 million units sold through during the first 24 hours after it became available on November 15, 2013 in the United States and Canada,” the company wrote.
“PS4 was designed with an unwavering commitment to gamers, and we are thrilled that consumer reaction has been so phenomenal,” said Andrew House, President and Group CEO, Sony Computer Entertainment, Inc. “Sales remain very strong in North America, and we expect continued enthusiasm as we launch the Playstation 4 in Europe and Latin America on November 29. We are extremely grateful for the passion of PlayStation fans and thank them for their continued support.”
On message boards for gamers in the US come reports of mass sell-outs of the consoles. Entire chain stores sold out their allocation to pre-orders in a few hours and there are several states where the console has been sold out everywhere. Larger retailers like Amazon continue to see steady restocks of the console, so its clear that Sony planned well in advance for their launch.
Its not enough to make the PS4 a profitable product yet, but Sony has previously announced that they expect to recoup their losses with the sale of a single console and “a customer’s initial purchase,” which may mean a subscription to Playstation Plus and at least one launch game.
Sony further expects to sell five million units before the end of the company’s financial year in March 2014.
Playstation 4 launches in South Africa on 13 December at a recommended retail price of R6299 with thirteen launch titles available in store and more on the online store.