“We actually trust people”
Things are going exactly as planned
3 activations to work with; use them sparingly
Demands individual compensation to the tune of R10 000
If you can’t beat them, be unbeatable too!
Conservative estimates put The Witcher 2 piracy ratio at 5:1; DRM still not the solution
Ubisoft say piracy breaks PC sales – so let’s look at PC sales.
Music piracy decreased however
Publishers should focus on protecting brands, not sales