{"id":101992,"date":"2016-08-24T08:48:16","date_gmt":"2016-08-24T06:48:16","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=101992"},"modified":"2016-08-24T08:48:16","modified_gmt":"2016-08-24T06:48:16","slug":"how-google-is-punishing-sites-that-use-pop-up-ads","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/101992-how-google-is-punishing-sites-that-use-pop-up-ads","title":{"rendered":"How Google is punishing sites that use pop-up ads"},"content":{"rendered":"

Google is about to deal a blow to the web’s pop-up and interstitial advertisements, reports The Verge<\/a><\/strong>.<\/p>\n

It has begun ranking those who use the annoying advertisements lower in in its search rankings, in the hopes that the decrease in site traffic will stop website owners from resorting to these types of ads.<\/p>\n

If a site is still regarded to be the best source it will still appear first, but those that are regarded as secondary or equivalent\u00a0with another site that doesn’t feature pop-ups will now rank lower.<\/p>\n

“Google\u2019s intention is to not just direct people to more informative results, but to results that work better for them \u2014 e.g., don\u2019t annoy them with a pop-up \u2014 too.”<\/p>\n

“This is something Google has increasingly been doing with its search algorithm. Last year it began boosting the rank of “mobile friendly” websites, and in 2014, it began boosting the rank of sites with encryption as well”.<\/p>\n

These changes will come into effect on 10 January 2017.<\/p>\n

\n

More gaming news<\/h3>\n

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7 ultra-advanced gadgets for PC gamers<\/a><\/strong><\/p>\n

What the PlayStation Plus price increase means for South African gamers<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Sick of closing dozens of pop-ups every time you open a new site? Google has you covered.<\/p>\n","protected":false},"author":234,"featured_media":97186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8812,2],"tags":[31,20340,1638,21402,21404],"class_list":["post-101992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadband","category-business","tag-active","tag-advertisements","tag-google","tag-pop-up","tag-punish"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/101992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=101992"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/101992\/revisions"}],"predecessor-version":[{"id":101994,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/101992\/revisions\/101994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/97186"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=101992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=101992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=101992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}