{"id":105891,"date":"2016-09-29T07:52:22","date_gmt":"2016-09-29T05:52:22","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=105891"},"modified":"2016-09-29T07:54:10","modified_gmt":"2016-09-29T05:54:10","slug":"no-mans-sky-is-being-investigated-for-false-advertising","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/pc\/105891-no-mans-sky-is-being-investigated-for-false-advertising","title":{"rendered":"No Man&#8217;s Sky is being investigated for false advertising"},"content":{"rendered":"<p>Following the divisive and controversial launch of No Man&#8217;s Sky, developer Hello Games has recently remained quiet and out of the spotlight.<\/p>\n<p>This may change soon however, as the Advertising Standards Authority has confirmed to <strong><a href=\"http:\/\/www.eurogamer.net\/articles\/2016-09-28-advertising-standards-launches-investigation-into-no-mans-sky\" target=\"_blank\">Eurogamer <\/a><\/strong>that it has launched an investigation into No Man&#8217;s Sky.<\/p>\n<p>The Authority reportedly received several complaints and although it has declined to offer further comment regarding the investigation, one of the complainants has posted an official response from the ASA on <strong><a href=\"https:\/\/www.reddit.com\/r\/NoMansSkyTheGame\/comments\/54n5yz\/official_asa_response_valve_and_hello_games_have\/?st=itnwz83x&amp;sh=4a764e44\" target=\"_blank\">Reddit<\/a><\/strong>.<\/p>\n<p>The complaint was related to the No Man&#8217;s Sky Steam Store page, meaning that Valve has been included in the investigation.<\/p>\n<p>While the investigation concerns the material on Steam, the ruling will apply to all other advertising for No Man&#8217;s Sky, such as official trailers on YouTube.<\/p>\n<p>According to the ASA response, below are the primary discrepancies between the advertising material and the actual game:<\/p>\n<h3 class=\"my-4\">Videos<\/h3>\n<ul>\n<li>User interface design<\/li>\n<li>Ship flying behaviour (in formation; with a \u2018wingman\u2019; flying close to the ground)<\/li>\n<li>Behaviour of animals (in herds; destroying scenery; in water; reacting to surroundings)<\/li>\n<li>Large-scale space combat<\/li>\n<li>Structures and buildings as pictured<\/li>\n<li>Flowing water<\/li>\n<li>Speed of galaxy warp\/loading time<\/li>\n<li>Aiming systems<\/li>\n<\/ul>\n<h3 class=\"my-4\">Screenshots<\/h3>\n<ul>\n<li>Size of creatures (9)<\/li>\n<li>Behaviour of ships and sentinels (4, 5 and 8)<\/li>\n<li>Structures and buildings as pictured (3)<\/li>\n<\/ul>\n<h3 class=\"my-4\">Store Page<\/h3>\n<ul>\n<li>Quality of graphics<\/li>\n<li>References to: lack of loading screens, trade convoys between stars, factions vying over territory<\/li>\n<\/ul>\n<hr \/>\n<h3 class=\"my-4\">More gaming news<\/h3>\n<p><strong><a title=\"Permalink to We found the fastest line speed in South Africa \u2013 This is why you don\u2019t want it\" href=\"http:\/\/mygaming.co.za\/news\/business\/103017-we-found-the-fastest-line-speed-in-south-africa-this-is-why-you-dont-want-it.html\" rel=\"bookmark\">We found the fastest line speed in South Africa \u2013 This is why you don\u2019t want it<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to The 10 most dangerous names on Google\" href=\"http:\/\/mygaming.co.za\/news\/entertainment\/105879-the-ten-most-dangerous-names-on-google.html\" rel=\"bookmark\">The 10 most dangerous names on Google<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Nvidia Titan X Pascal SLI takes 4K gaming to the next level\" href=\"http:\/\/mygaming.co.za\/news\/pc\/105089-nvidia-titan-x-pascal-sli-takes-4k-gaming-to-the-next-level.html\" rel=\"bookmark\">Nvidia Titan X Pascal SLI takes 4K gaming to the next level<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No Man&#8217;s Sky developer Hello Games could be in serious legal trouble.<\/p>\n","protected":false},"author":232,"featured_media":100978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[3,11681],"tags":[31,4543,1500,1966,22283,22281,11828,22279],"class_list":["post-105891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc","category-playstation","tag-active","tag-advertising","tag-false","tag-games","tag-hello","tag-murray","tag-no-mans-sky","tag-sean"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/105891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/232"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=105891"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/105891\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/100978"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=105891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=105891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=105891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}