{"id":10669,"date":"2011-03-15T10:42:00","date_gmt":"2011-03-15T08:42:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"ea-ndp-data-a-misrepresentation-of-the-entire-industry","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/10669-ea-ndp-data-a-misrepresentation-of-the-entire-industry","title":{"rendered":"EA: NDP data a \u201cmisrepresentation of the entire industry\u201d"},"content":{"rendered":"<p>Everybody loves the monthly NPD sales data, because how many copies a game has sold in the last cycle is obviously more important than whether or not you like it. This is elementary gamer psychology.<\/p>\n<p>EA&rsquo;s corporate communications executive Tiffany Steckler isn&rsquo;t convinced, though. The problem is that NPD data excludes sales through digital platforms, including Steam, PSN, Xbox LIVE, and others.<\/p>\n<p>&#8220;Using NPD data for video game sales is like measuring music sales and ignoring something called iTunes,&#8221; she told <a href=\"http:\/\/money.cnn.com\/2011\/03\/14\/technology\/video_game_sales\/index.htm\" target=\"_blank\">CNN.<\/a>&nbsp; &#8220;We see NPD&#8217;s data as a misrepresentation of the entire industry.&#8221;<\/p>\n<p>Which is an interesting point, except for the part where NPD data does actually represent a huge part of the industry &ndash; sales of physical copies.<\/p>\n<p>Industry analyst Michael Pachter was quick to dismiss the criticism, calling it a &ldquo;gross overstatement&rdquo;, and explaining (with no apparent sense of irony whatsoever) that &ldquo;EA saying physical game sales don&#8217;t matter is like Best Buy saying television sales don&#8217;t matter.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>And 23% of polled respondents said they prefer triple-ply<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10669","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/10669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=10669"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/10669\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=10669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=10669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=10669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}