{"id":10801,"date":"2011-03-22T10:47:00","date_gmt":"2011-03-22T08:47:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"zynga-xbox-live-is-too-small-for-farmville","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/10801-zynga-xbox-live-is-too-small-for-farmville","title":{"rendered":"Zynga: Xbox LIVE is \u201ctoo small\u201d for FarmVille"},"content":{"rendered":"<p>Nobody could have predicted how popular Farmville would become &ndash; apparently a lot of people are really into the idea of pretending to plant potatoes, and pretending it&rsquo;s important enough to bother everybody on their Facebook friend list about.<br \/>Fortunately or unfortunately, nobody&rsquo;s getting unsolicited invitations to clean up cow poop over Xbox LIVE any time soon, because dev Zynga reckons that with only 30 million subscribers, the service is just &ldquo;too small&rdquo; for Farmville.<\/p>\n<p>&#8220;The thing that seems to make social gaming and networking magical is the fact that all my friends are potentially there and they might see the things that I&#8217;m posting or doing or expressing,&#8221; chief game designer Brian Reynolds told <a href=\"http:\/\/www.industrygamers.com\/news\/xbox-live-too-small-for-zynga\" target=\"_blank\">IndustryGamers. <\/a><\/p>\n<p>&#8220;[Xbox Live&#8217;s] too small a demographic &#8230; 20 or maybe even 30% of my friends might have an Xbox 360, but effectively 100 percent of them have Facebook and effectively 100 percent of them have a mobile phone. Of them, probably 90 percent have a smartphone.<\/p>\n<p>&#8220;So when you think about the social potential of a platform &#8230; if we made a game on Xbox Live, I think &#8212; forgetting about the fact that I might have an artificially high percentage of friends that do it because of what my profession is &#8211; the number of anyone&#8217;s friends that&#8217;s going to be able to participate in the social experience is going to be a very small number so the amount of social capital that there is isn&#8217;t going to be very high.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>And maybe Zynga is getting too big for its boots<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10801","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/10801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=10801"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/10801\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=10801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=10801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=10801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}