{"id":111387,"date":"2016-11-22T16:12:21","date_gmt":"2016-11-22T14:12:21","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=111387"},"modified":"2016-11-22T16:17:18","modified_gmt":"2016-11-22T14:17:18","slug":"ubisoft-says-it-will-stop-locking-compulsory-content-behind-dlc","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/pc\/111387-ubisoft-says-it-will-stop-locking-compulsory-content-behind-dlc","title":{"rendered":"Ubisoft says it will stop locking compulsory content behind DLC"},"content":{"rendered":"<p>Ubisoft says that it will no-longer sell DLC that gamers will need to fully enjoy their game, <strong><a href=\"http:\/\/www.gamesindustry.biz\/articles\/2016-11-22-no-more-dlc-that-gamers-have-to-buy-for-the-full-experience-ubisoft\" target=\"_blank\">reports <\/a><\/strong>GamesIndustry.biz.<\/p>\n<p>Speaking in an interview to GamesIndustry.biz, VP of live operations Anne Blondel-Jouin said that because Ubisoft plans to support its games between five and ten years, &#8220;it has to be careful about monetisation&#8221;.<\/p>\n<p>&#8220;Monetisation is something we have to be very careful about, and my team is in charge of that and making sure we find a right balance,&#8221; Blondel-Jouin said.<\/p>\n<p>&#8220;The key is if it&#8217;s not adding something on-top of the actual experience of the game, then it is no good.&#8221;<\/p>\n<p>&#8220;Because you&#8217;ll be asking for more money for the wrong reasons. Also, if the content is compulsory for the gamers, it&#8217;s no good as well.&#8221;<\/p>\n<p>&#8220;It is a way to deliver more fun to gamers, but they have a choice to go for that extra fun or not.&#8221;<\/p>\n<p>While Ubisoft won&#8217;t stop selling DLC completelty, we still think this is a step in the right direction.<\/p>\n<hr \/>\n<h4><strong>Now read: <a href=\"http:\/\/mygaming.co.za\/news\/pc\/111209-watch-dogs-2-is-better-than-the-first-game-but-its-sales-are-far-worse.html\" target=\"_blank\">Watch Dogs 2 is better than the first game but its sales are far worse<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft is making some steps in the right direction regarding DLC and microtransactions.<\/p>\n","protected":false},"author":234,"featured_media":108407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[3,11681,4],"tags":[31,23347,451,4197,21434,733],"class_list":["post-111387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc","category-playstation","category-xbox","tag-active","tag-compulsory","tag-dlc","tag-free","tag-need","tag-ubisoft"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/111387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=111387"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/111387\/revisions"}],"predecessor-version":[{"id":111391,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/111387\/revisions\/111391"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/108407"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=111387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=111387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=111387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}