{"id":11187,"date":"2011-04-08T12:40:00","date_gmt":"2011-04-08T10:40:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"apple-rejects-popcap-s-unpleasant-horse-because-of-mature-content","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/11187-apple-rejects-popcap-s-unpleasant-horse-because-of-mature-content","title":{"rendered":"Apple rejects PopCap\u2019s Unpleasant Horse because of \u201cmature content\u201d"},"content":{"rendered":"<p>Earlier this week, PopCap announced the opening of its new 4th &amp; Battery label for &ldquo;experimental&rdquo; games. The first of these is Unpleasant Horse, a platformer that sends players &ldquo;bouncing from cloud to cloud and on to the backs of other, cuter flying ponies, who will thus be sent plummeting to a gruesome, bone-chewing demise, thanks to an unfortunately placed series of meat grinders on the ground below.&rdquo;<\/p>\n<p>According to the company&rsquo;s Twitter stream (spotted by <a href=\" http:\/\/www.joystiq.com\/2011\/04\/07\/unpleasant-horse-rejected-by-apple-4th-and-battery-appealing\/\" target=\"_blank\">Joystiq<\/a>), however, Unpleasant Horse has been summarily rejected for release over Apple&rsquo;s App Store for its &ldquo;mature content&rdquo;. The game had originally been scheduled for a free launch on iOS devices sometime later this month.<\/p>\n<p>&ldquo;We thought horses dying in meat grinders was wholesome family entertainment!&rdquo; proclaimed the understandably bewildered employee.<\/p>\n<p>Apparently 4th &amp; Battery is appealing the rejection, and applying for a higher rating to work it out. In the meantime, they&rsquo;re sucking up over Twitter, posting that, &ldquo;Anyhoo, we still love Apple. Honest. We even had (and liked!) a Newton back in the day. Hope we get an appropriate rating for the game!&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bunch of neigh-sayers<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11187","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/11187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=11187"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/11187\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=11187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=11187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=11187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}