{"id":11267,"date":"2011-04-12T13:37:00","date_gmt":"2011-04-12T11:37:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"rock-is-not-dead-guitar-hero-franchise-on-hiatus-only","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/11267-rock-is-not-dead-guitar-hero-franchise-on-hiatus-only","title":{"rendered":"Rock is not dead: Guitar Hero franchise \u201con hiatus\u201d only"},"content":{"rendered":"<p>Talking to <a href=\"http:\/\/www.gamesindustry.biz\/articles\/2011-04-11-activision-guitar-hero-not-necessarily-dead\" target=\"_self\" title=\"GamesIndustry.biz\">GamesIndustry.biz<\/a>, Activision&rsquo;s Dan Winters has announced that rumours of Guitar Hero&rsquo;s demise have been greatly exaggerated, and that the franchise is merely on &ldquo;hiatus.&rdquo; That&rsquo;s like rehab for video games.<\/p>\n<p>&#8220;Actually, just to clarify, we&#8217;re just putting Guitar Hero on hiatus, we&#8217;re not ending it,&#8221; said Winters. &#8220;We&#8217;re releasing products out of the vault &#8211; we&#8217;ll continue to sustain the channel, the brand won&#8217;t go away. We&#8217;re just not making a new one for next year, that&#8217;s all.&#8221;<\/p>\n<p>The somewhat exhausted series was put on ice back in February 2011, when it seemed the entire genre just crashed overnight &#8211; although industry hipsters would probably tell you it&rsquo;s all been corporate cheerleading commercial **** since Guitar Hero II in 2007.<\/p>\n<p>&#8220;Due to continued declines in the music genre, the company will disband Activision Publishing&#8217;s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011,&rdquo; was the official line at the time.<\/p>\n<p>I guess it makes sense that there&rsquo;s going to be a reunion tour at some point.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe&#039;re just not making a new one for next year, that&#039;s all.&quot;<\/p>\n","protected":false},"author":157,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11267","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/11267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=11267"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/11267\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=11267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=11267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=11267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}