{"id":113351,"date":"2016-12-14T09:06:22","date_gmt":"2016-12-14T07:06:22","guid":{"rendered":"https:\/\/mygaming.co.za\/news\/?p=113351"},"modified":"2016-12-14T09:09:37","modified_gmt":"2016-12-14T07:09:37","slug":"holiday-video-game-sales-arent-as-important-as-you-think","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/113351-holiday-video-game-sales-arent-as-important-as-you-think","title":{"rendered":"Holiday video game sales aren’t as important as you think"},"content":{"rendered":"

According to a recent report by DFC Intelligence <\/a>,\u00a0<\/strong>more and more gamers are buying games all-year round as opposed to just during the holiday season.<\/p>\n

As a result, publishers are making more of their money through recurring sales.<\/p>\n

“As for recurring revenue, in the console market close to 40% is likely to be from online revenue streams in 2016 with the biggest one being add-on content that releases after a game’s initial launch.”<\/p>\n

“Even a company like Take-Two Interactive is reporting that nearly 40% of revenue is now from ‘recurrent consumer spending.’ Activision Blizzard of course has the Blizzard and King division that is all about recurrent spending products.”<\/p>\n

“The Q4 holiday rush is still important; it is just not make or break for most of these companies. The downside for a Call of Duty or Titanfall 2 is fewer initial sales mean less recurrent revenue but we think it is still possible to add consumers after a product launches.<\/p>\n

“A slowdown in CoD or other products simply means Activision needs to work harder promoting the product after the initial blast.”<\/p>\n

This may not account for all of the poor sales<\/a><\/strong> this holiday season, but it does point to a possible shift in how gamers are buying.<\/p>\n

\n

Now read: Why big budget games are dying in 2016<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

More and more gamers are buying games all-year round as opposed to just during the holiday season.<\/p>\n","protected":false},"author":234,"featured_media":96877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[16693,14688,11848,23691,241,1886],"class_list":["post-113351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-aaa","tag-budgets","tag-dfc","tag-publsihers","tag-sales","tag-study"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/113351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=113351"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/113351\/revisions"}],"predecessor-version":[{"id":113417,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/113351\/revisions\/113417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/96877"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=113351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=113351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=113351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}