{"id":113715,"date":"2016-12-12T11:52:28","date_gmt":"2016-12-12T09:52:28","guid":{"rendered":"https:\/\/mygaming.co.za\/news\/?p=113715"},"modified":"2016-12-12T11:55:08","modified_gmt":"2016-12-12T09:55:08","slug":"call-of-duty-sales-plummet-by-50-compared-to-2015","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/113715-call-of-duty-sales-plummet-by-50-compared-to-2015","title":{"rendered":"Call of Duty sales plummet by 50% compared to 2015"},"content":{"rendered":"<p>Call of Duty Infinite Warfare&#8217;s physical sales have declined by 50% compared to last year&#8217;s &#8220;Call of Duty: Black Ops III,&#8221; reports <strong><a href=\"http:\/\/www.cnbc.com\/2016\/12\/09\/november-call-of-duty-physical-game-sales-fell-nearly-50-percent-analysts-say.html\" target=\"_blank\">CNBC<\/a><\/strong>.<\/p>\n<p>As a result<strong><a class=\"inline_quotes\" href=\"http:\/\/data.cnbc.com\/quotes\/ATVI\" target=\"_blank\" data-gdsid=\"10293\" data-inline-quote-symbol=\"ATVI\"> Activision Blizzard<\/a><\/strong> has seen its shares decline by over 20% from mid-October highs and worries over poor launch sales from Infinite Warfare.<\/p>\n<p>While these sales numbers pertain specifically to the United States, other parts of the world have seen a remarkably similar decline in sales numbers, with a 48% year-over-year drop during the first week of &#8220;Call of Duty&#8221; sales in the United Kingdom, according to Gfk Chart-Track sell-through data <strong>revealed<\/strong> in early November.<\/p>\n<p>This does not however provide for digital sales which are currently on the rise according to a recent EA earnings conference call, with digital game sales now accounting for 30% of all gaming sales.<\/p>\n<p>However, the large size of the &#8220;Call of Duty&#8221; physical game sales drop makes it likely the overall decline will be worse than expected says CNBC.<\/p>\n<hr \/>\n<h4><strong>Now read: <a href=\"https:\/\/mygaming.co.za\/news\/playstation\/113377-playstation-4-sales-cross-50-million-mark.html\" target=\"_blank\">PlayStation 4 sales cross 50 million mark<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Call of Duty Infinite Warfare&#8217;s physical sales have declined by 50% compared to last year&#8217;s &#8220;Call of Duty: Black Ops III&#8221;.<\/p>\n","protected":false},"author":234,"featured_media":102048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[22871,31,587,23,241],"class_list":["post-113715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-22871","tag-active","tag-activision","tag-call-of-duty","tag-sales"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/113715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/234"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=113715"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/113715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/102048"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=113715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=113715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=113715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}