GiantBomb<\/a>’s industry spies have turned up an internal memo from Activision HQ, explaining why the publisher expects Call of Duty to remain a strong franchise where Guitar Hero bombed.<\/p>\n“There are several key differences between the two franchises worth considering. Guitar Hero quickly reached incredible heights, but then began a steady decline. Call of Duty, on the other hand, has steadily grown every single year of its seven-year existence,” writes CEO Eric Hirschberg.<\/p>\n
In March this year, the company confirmed that Call of Duty: Black Ops had become the biggest ever title in the States, selling just under 14 million copies on the continent alone.<\/p>\n
“Guitar Hero was a new genre which had incredible appeal, but which had not stood the test of time. Call of Duty exists in a genre – first person shooters – that has shown remarkable staying power and wide appeal over a period of decades.<\/p>\n
“Plus, Call of Duty has inspired a massive, persistent, online community of players, making it perhaps the ‘stickiest’ game of all time.”<\/p>\n
And Hirschberg doesn’t see that changing in the foreseeable future. <\/p>\n
“If you really step back and dispassionately look at any measurement – sales, player engagement, hours of online play, performance of DLC – you can absolutely conclude that the potential for this franchise has never been greater.<\/p>\n
“In order to achieve this potential, we need to focus: on making games that constantly raise the quality bar; on staying ahead of the innovation curve; on surrounding the brand with a suite of services and an online community that makes our fans never want to leave.<\/p>\n
“Entertainment franchises with staying power are rare. But Call of Duty shows all of the signs of being able to be one of them. It’s up to us.”<\/p>\n
A new Call of Duty title should be launching around November, although Activision hasn’t made any official announcement about it yet.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
CEO explains why CoD won\u2019t be binned any time soon<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-11438","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/11438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=11438"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/11438\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=11438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=11438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=11438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}