{"id":117461,"date":"2017-05-11T10:49:00","date_gmt":"2017-05-11T08:49:00","guid":{"rendered":"https:\/\/mygaming.co.za\/news\/?p=117461"},"modified":"2017-05-11T10:49:49","modified_gmt":"2017-05-11T08:49:49","slug":"if-it-wasnt-for-youtube-more-people-would-pirate-music","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/entertainment\/117461-if-it-wasnt-for-youtube-more-people-would-pirate-music","title":{"rendered":"If it wasn&#8217;t for YouTube, more people would pirate music"},"content":{"rendered":"<p>Responding to criticism that it\u00a0represents a <strong><a href=\"https:\/\/mybroadband.co.za\/news\/business\/208356-youtube-music-streaming-value-gap-biggest-threat-to-industry.html\">threat to the music industry<\/a><\/strong>, YouTube has commissioned a study from RBB Economics.<\/p>\n<p>The study looks at YouTube data and a survey of 6,000 users across Germany, France, Italy, and the UK.<\/p>\n<p>In its first paper, RBB investigated the question of cannibalisation, answering the question: \u201cDoes the fact that people listen to music on YouTube mean that they don\u2019t use other \u2013 sometimes more lucrative \u2013 sources of music?\u201d<\/p>\n<p>The study found that if YouTube did not exist, 85% of the listening time spent on YouTube would move to\u00a0sources which offer lower value to artists.<\/p>\n<p>It would also result in a significant increase in piracy, with time spent listening to pirated music rising\u00a0by 29%.<\/p>\n<p>YouTube said this suggests that people are coming to it instead of pirating music.<\/p>\n<p>It also found that blocking music from YouTube does not lead to an increase in streams on other platforms.<\/p>\n<p>YouTube said the data shows that it\u00a0helps expand the market, not cannibalise it.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/05\/YouTube_study_RBB_1.width-1115.png\" data-slb-active=\"1\" data-slb-asset=\"1296114255\" data-slb-internal=\"0\" data-slb-group=\"slb\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-210220\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/05\/YouTube_study_RBB_1.width-1115-607x430.png\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 984px) 61vw, (max-width: 1362px) 45vw, 600px\" srcset=\"https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/05\/YouTube_study_RBB_1.width-1115-607x430.png 607w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/05\/YouTube_study_RBB_1.width-1115-565x400.png 565w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/05\/YouTube_study_RBB_1.width-1115-768x544.png 768w, https:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2017\/05\/YouTube_study_RBB_1.width-1115.png 1115w\" alt=\"YouTube RBB cannibalisation study\" width=\"607\" height=\"430\" \/><\/a><\/p>\n<p><em>This article first appeared on <strong><a href=\"https:\/\/mybroadband.co.za\/news\/internet\/210218-if-it-werent-for-us-there-would-be-more-music-piracy-youtube.html\" target=\"_blank\" rel=\"noopener noreferrer\">MyBroadband<\/a><\/strong> and is republished with permission.<\/em><\/p>\n<h4><strong>Now read:\u00a0<a href=\"http:\/\/mybroadband.co.za\/news\/business\/208418-the-massive-rise-of-music-streaming-in-south-africa.html\">The massive rise of music streaming in South Africa<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Responding to criticism that it represents a threat to the music industry, YouTube has commissioned a study from RBB Economics.<\/p>\n","protected":false},"author":226,"featured_media":92509,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[9],"tags":[101,1886,1713],"class_list":["post-117461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-piracy","tag-study","tag-youtube"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/117461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=117461"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/117461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/92509"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=117461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=117461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=117461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}