![\"Modern](\"\/news\/wp-content\/uploads\/modern_warfare_3_mock_time_cover_820694991.jpg\" "\\"Modern")
<\/p>\nActivision seems to subscribing to the marketing school of thought that posits that doing something controversial is a great way to get tongues wagging about you game. Well, perhaps they are right, since I’m writing this article.<\/p>\n
American retailer Gamestop has started taking pre-orders for the game, slated for release on 8 November 2011. The gimmick for getting American gamers to part with cash way ahead of time? A double sided poster with some Modern Warfare 3 related artwork.<\/p>\n
On the one side we have the already revealed Modern Warfare 3 art and logo, which can be seen in the headline image.<\/p>\n
On the other, a mock Time Magazine cover showing a devastated Wall Street in New York. This is likely to immediately conjure memories of the destruction left in the wake of the terrorist attacks on the twin towers.<\/p>\n
<\/p>\n
Is this the intention behind Activision’s advertising campaign – to evoke powerful memories of one of the most heinous acts of our modern history? Or can it merely be coincidental and in line with their Modern Warfare story line?<\/p>\n
The headlines on the mock cover speak of a world in turmoil: emergency UN meetings are called in tension-filled Europe; America is assessing damage along its East coast; and the Russian president’s daughter is kidnapped. Looks like the good old ‘damsel in distress’ hook has been reintroduced.<\/p>\n
Finally, one may notice that General Shepherd has been laid to rest in Arlington. Modern Warfare 2 players will recall the General Shepherd was revealed to be the main antagonist in the game, and he was killed during the climactic finale. Modern Warfare 3 is set to pick up shortly after these events.<\/p>\n
Modern Warfare 3 advertising courts controversy<\/strong><\/a> << Comments and views<\/span><\/p>\n Related Articles<\/strong><\/p>\n First Modern Warfare 3 details emerge<\/a><\/p>\n Modern Warfare 3 perks, weapons, maps leaked<\/a><\/p>\n Modern Warfare 3 – Details unearthed<\/a><\/p>\n First Modern Warfare 3 screenshot leaked<\/a><\/p>\n