{"id":119598,"date":"2017-08-06T12:30:42","date_gmt":"2017-08-06T10:30:42","guid":{"rendered":"https:\/\/mygaming.co.za\/news\/?p=119598"},"modified":"2017-08-05T11:34:53","modified_gmt":"2017-08-05T09:34:53","slug":"how-mtn-is-taking-on-netflix","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/entertainment\/119598-how-mtn-is-taking-on-netflix","title":{"rendered":"How MTN is taking on Netflix"},"content":{"rendered":"<p>MTN is developing a new platform for online media services, Manny Teixeira \u2013 group head of digital media and services at MTN \u2013 told MyBroadband.<\/p>\n<p>The upcoming platform will replace MTN\u2019s defunct video-on-demand offering VU, which was shut down in May.<\/p>\n<p>VU launched on 30 December 2014 \u2013 called\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/116123-mtn-frontrow-service-launched-at-r179-per-month.html\"><strong>MTN FrontRow<\/strong><\/a>\u00a0at the time \u2013 and charged a subscription fee of R179 per month. It also offered a movie rental service.<\/p>\n<p>It then\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/207062-ultimate-internet-television-coming-to-south-africa.html\"><strong>rebranded as VU<\/strong><\/a>\u00a0and dropped its subscription fee to R99 to better compete with Showmax and Netflix.<\/p>\n<p>MTN shuttered VU on 3 May 2017,\u00a0days before the company which\u00a0operated the service on its behalf, Discover Digital, launched its own video streaming platform \u2013\u00a0<strong><a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/209246-deod-tv-launched-in-south-africa-pricing-and-package-details.html\">DEOD<\/a><\/strong>.<\/p>\n<h3 class=\"my-4\">Taking on Netflix<\/h3>\n<p>VU was the second video streaming service in South Africa to shut down after the launch of Netflix in January 2016, not counting Altech\u2019s push VOD service,\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/138742-the-node-is-dead-altron-to-refund-customers.html\"><strong>Node<\/strong><\/a>.<\/p>\n<p><strong><a href=\"https:\/\/mybroadband.co.za\/news\/broadcasting\/153632-netflix-war-draws-first-blood-vidi-is-dead.html\">Vidi was first to fall<\/a><\/strong>, with Times Media Group shutting the service before handing control of the domain to STS \u2013 a wireless application service provider.<\/p>\n<p>Before VU was shut down, MTN told MyBroadband it had plans to become a quadruple-play online media company which offered connectivity and entertainment.<\/p>\n<p>Teixeira confirmed that the plan is still on track and said the company\u2019s new media platform will be about more than streaming video.<\/p>\n<p>He said they expect to announce the details of the platform before the end of 2017.<\/p>\n<h4><strong>Now read:\u00a0<a href=\"https:\/\/mybroadband.co.za\/news\/cellular\/217996-unlimited-mtn-to-mtn-calls-in-new-promotion.html\">Unlimited MTN-to-MTN calls in new promotion<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>MTN is developing a new platform for online media services, Manny Teixeira \u2013 group head of digital media and services at MTN \u2013 told MyBroadband.<\/p>\n","protected":false},"author":226,"featured_media":92901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[9],"tags":[1570,10751],"class_list":["post-119598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-mtn","tag-netflix"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/119598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/226"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=119598"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/119598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/92901"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=119598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=119598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=119598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}