{"id":12343,"date":"2011-06-13T10:25:00","date_gmt":"2011-06-13T08:25:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"take2-co-za-changing-to-takealot","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/12343-take2-co-za-changing-to-takealot","title":{"rendered":"Take2.co.za changing to Takealot"},"content":{"rendered":"<p>Article courtesy of <a href=\"http:\/\/mybroadband.co.za\/news\/business\/26469-take2-to-become-takealot.html\" target=\"_blank\">MyBroadband<\/a><\/p>\n<p>Foreign investment from US hedge fund Tiger Global Management, the firm that recently acquired the local online shopping portal Take2, has seen the company prepare for a rebranding and repositioning exercise.<\/p>\n<p>Take2 recently announced that the funding from Tiger Global Management and a new management team, headed by former Naspers and MIH Executive Kim Reid, has injected &ldquo;a fresh impetus into the online retailer with the goal of achieving an annual turnover of more than one billion rand within five years&rdquo;.<\/p>\n<p>According to the Take2 website they are becoming &ldquo;bigger and better&rdquo; and will soon change their name to Takealot and migrate the site to a new domain takealot.com.<\/p>\n<p>The Takealot.com domain is already live, and the current Take2.co.za website displays a logo which rotates between the old Take2 logo and the new Takealot logo.<\/p>\n<p><a href=\"http:\/\/mybroadband.co.za\/news\/business\/26469-take2-to-become-takealot.html\/attachment\/kim-reid\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26475\" src=\"http:\/\/mybroadband.co.za\/news\/wp-content\/uploads\/2011\/06\/kim-reid.jpg\" border=\"0\" alt=\"Kim Reid\" title=\"kim-reid\" width=\"340\" height=\"153\" \/><\/a><\/p>\n<p><span style=\"font-size: x-small;\"><em>Kim Read &#8211; Takealot CEO<\/em><\/span><\/p>\n<p>Despite the fact that the Takealot.com website is live, the  company  informed consumers that they won&rsquo;t be able to purchase goods on the new   website until Wednesday 15 June.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online shopping portal Take2 will soon rebrand as Takealot with plans to grow revenue to over R1-billion<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-12343","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/12343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=12343"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/12343\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=12343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=12343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=12343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}