{"id":126030,"date":"2022-08-18T08:32:15","date_gmt":"2022-08-18T06:32:15","guid":{"rendered":"https:\/\/mygaming.co.za\/news\/?p=126030"},"modified":"2022-08-18T08:32:15","modified_gmt":"2022-08-18T06:32:15","slug":"lord-of-the-rings-ip-to-be-acquired-by-embracer-group","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/126030-lord-of-the-rings-ip-to-be-acquired-by-embracer-group","title":{"rendered":"Lord of the Rings IP to be acquired by Embracer Group"},"content":{"rendered":"<p>Embracer Group has <a href=\"https:\/\/embracer.com\/investors\/press-releases\/\" target=\"_blank\" rel=\"noopener\"><strong>announced<\/strong><\/a> its intention to acquire multiple businesses and IPs through its subsidiary Embracer Freemode.<\/p>\n<p>These acquisitions include Limited Run Games, Stingtrix, Tripwire Interactive, and Middle-earth Enterprises, which consists of the IP rights to The Lord of the Rings and The Hobbit literary works.<\/p>\n<p>This comes after Embracer has completed the acquisition of Tuxedo Labs &#8211; the developer of Teardown.<\/p>\n<p>Embracer Freemode will focus on six market segments: Retro\/Classic\/Heritage Gaming &amp; Entertainment, Game Development &amp; Production, Devices, Gear &amp; Collectables, Community &amp; Ecommerce, New Idea &amp; Technology Incubation and Production Services.<\/p>\n<p>The indicated acquisitions will aid in producing content for the above segments.<\/p>\n<p>Notably, the acquisition of the Lord of the Rings and Hobbits IP rights could lead to new and exciting games set in the world.<\/p>\n<p>&#8220;I am thrilled to see what lies in the future for this IP with Freemode and Asmodee as a start within the group,&#8221; said Lars Wingefors, CEO of Embracer Group.<\/p>\n<hr \/>\n<h3 class=\"my-4\">Read: <a href=\"https:\/\/mygaming.co.za\/news\/pc\/126023-new-lord-of-the-rings-game-in-development\">New Lord of the Rings game in development<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Embracer Group has announced a series of acquisitions, including the IP rights to The Lord of the Rings and The Hobbit. <\/p>\n","protected":false},"author":250,"featured_media":126031,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2,3],"tags":[26096,5337,26411],"class_list":["post-126030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-pc","tag-embracer-group","tag-the-hobbit","tag-the-lord-of-the-rings"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/126030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/250"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=126030"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/126030\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/126031"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=126030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=126030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=126030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}