{"id":126449,"date":"2026-05-08T11:03:18","date_gmt":"2026-05-08T09:03:18","guid":{"rendered":"https:\/\/mygaming.co.za\/news\/?p=126449"},"modified":"2026-05-08T11:03:21","modified_gmt":"2026-05-08T09:03:21","slug":"the-game-publisher-in-one-of-south-africas-top-startup-hubs-with-investments-from-sony-and-riot-games","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/features\/126449-the-game-publisher-in-one-of-south-africas-top-startup-hubs-with-investments-from-sony-and-riot-games","title":{"rendered":"The game publisher in one of South Africa&#8217;s top startup hubs with investments from Sony and Riot Games"},"content":{"rendered":"\n<p>Cape Town is a hotbed for entrepreneurship in South Africa, and is the home to the country&#8217;s largest tech-focused businesses &#8211; including Takealot and Amazon.<\/p>\n\n\n\n<p>It is also a startup haven, having birthed various well-known startup tech companies like Yoco, Ozow, Luno, and Stitch.<\/p>\n\n\n\n<p>Cape Town&#8217;s Century City also hosts the offices of a large gaming company that publishes many of the region&#8217;s most popular mobile games, and runs many of its most popular esports tournaments.<\/p>\n\n\n\n<p>This company&#8217;s name is Carry1st.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Centurity-City-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Centurity-City-1-1024x576.jpg\" alt=\"\" class=\"wp-image-126452\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Centurity-City-1-1024x576.jpg 1024w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Centurity-City-1-300x169.jpg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Centurity-City-1-768x432.jpg 768w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Centurity-City-1-1536x864.jpg 1536w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Centurity-City-1-600x338.jpg 600w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Centurity-City-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Century City<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Carry1st<\/h3>\n\n\n\n<p>Carry1st is based in Century City and was founded by Sierra Leone-born Cordel Robbin-Coker, who grew up in the US and worked in investment banking. <\/p>\n\n\n\n<p>This career brought him to sub-Saharan Africa, and after identifying the region&#8217;s investment opportunities, he partnered with one of his former Stanford classmates to invest in early-stage startups on the continent.<\/p>\n\n\n\n<p>Robbin-Coker quickly learned that mobile adoption was about to increase exponentially &#8211; and after witnessing that even sports betting sites could thrive on the continent, he decided to set up Carry1st.<\/p>\n\n\n\n<p>Robbin-Coker brought on two co-founders &#8211; Lucy Hoffman, a former colleague from Morgan Stanley, and Tinotenda Mundangepfupfu, who had senior experience in the mobile development sector.<\/p>\n\n\n\n<p>Under their leadership, the company released its first game, called Carry1st, which was a live trivia game where players could earn rewards.<\/p>\n\n\n\n<p>After the success of this game, the three co-founders identified an opportunity to help other companies launch their games in the region.<\/p>\n\n\n\n<p>This is where the company has thrived.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Carry1st-Founders.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Carry1st-Founders-1024x575.jpg\" alt=\"\" class=\"wp-image-126456\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Carry1st-Founders-1024x575.jpg 1024w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Carry1st-Founders-300x168.jpg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Carry1st-Founders-768x431.jpg 768w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Carry1st-Founders-1536x862.jpg 1536w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Carry1st-Founders-600x337.jpg 600w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Carry1st-Founders.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Carry1st co-founders Lucy Hoffman, Cordel Robbin-Coker, and Tinotenda Mundangepfupfu.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Growing South African gaming<\/h3>\n\n\n\n<p>Carry1st has since become a game publishing juggernaut in South Africa.<\/p>\n\n\n\n<p>It played a key role in the launch of Riot Games&#8217; South African Valorant servers, and publishes several of the world&#8217;s most popular mobile games locally.<\/p>\n\n\n\n<p>These titles include: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Call of Duty: Mobile<\/li>\n\n\n\n<li>Brawl Stars<\/li>\n\n\n\n<li>SpongeBob: Krusty Cook-Off<\/li>\n\n\n\n<li>Gebeta (which it has since acquired and renamed Mancala Adventures)<\/li>\n<\/ul>\n\n\n\n<p>It has also developed its own mobile games, including Mine Rescue 2 &#8211; with a 4.3\/5 rating and over 500,000 downloads on the Google Play Store &#8211; and Mergedom &#8211; with a 4.3\/5 rating and over 10 million downloads.<\/p>\n\n\n\n<p>Payfast also sells in-game currency for popular games like Valorant, Call of Duty: Mobile, Clash of Clans, and EA Sports FC Mobile.<\/p>\n\n\n\n<p>Carry1st even runs many esports competitions for the region, including the Carry1st Africa Cup. <\/p>\n\n\n\n<p>The Carry1st Africa Up is a Call of Duty: Mobile esports tournament with a prize pool of $15,000 where the winner also qualified for the game&#8217;s World Championships.<\/p>\n\n\n\n<p>To date, total investment into Carry1st has surpassed $60 million and includes tech giants like Google, Riot Games, Sony, and BITKRAFT, among others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Carry1st<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Cordel-Robbin-Coker-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Cordel-Robbin-Coker-1.jpg\" alt=\"\" class=\"wp-image-126451\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Cordel-Robbin-Coker-1.jpg 1000w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Cordel-Robbin-Coker-1-300x169.jpg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Cordel-Robbin-Coker-1-768x432.jpg 768w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Cordel-Robbin-Coker-1-600x337.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption class=\"wp-element-caption\">Carry1st co-founder Cordel Robbin-Coker <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Bear-Clan.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Bear-Clan-1024x576.jpg\" alt=\"\" class=\"wp-image-126450\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Bear-Clan-1024x576.jpg 1024w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Bear-Clan-300x169.jpg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Bear-Clan-768x432.jpg 768w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Bear-Clan-1536x864.jpg 1536w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Bear-Clan-600x338.jpg 600w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/Bear-Clan.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">B34R Clan, the winner of the 2025 Carry1st Africa Cup<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Century City<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-walk-Cape-Town-e1741185752302-768x433-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-walk-Cape-Town-e1741185752302-768x433-1.jpg\" alt=\"\" class=\"wp-image-126459\" style=\"width:838px;height:auto\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-walk-Cape-Town-e1741185752302-768x433-1.jpg 768w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-walk-Cape-Town-e1741185752302-768x433-1-300x169.jpg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-walk-Cape-Town-e1741185752302-768x433-1-600x338.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-plaze-2-1024x576-1.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-plaze-2-1024x576-1.jpeg\" alt=\"\" class=\"wp-image-126458\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-plaze-2-1024x576-1.jpeg 1024w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-plaze-2-1024x576-1-300x169.jpeg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-plaze-2-1024x576-1-768x432.jpeg 768w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2026\/05\/canal-plaze-2-1024x576-1-600x338.jpeg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Carry1st was founded by Sierra Leone-born Cordel Robbin-Coker, and is now based in Cape Town.<\/p>\n","protected":false},"author":173,"featured_media":126454,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[20],"tags":[26586],"class_list":["post-126449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-carry1st"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/126449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/173"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=126449"}],"version-history":[{"count":7,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/126449\/revisions"}],"predecessor-version":[{"id":126541,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/126449\/revisions\/126541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/126454"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=126449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=126449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=126449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}