{"id":126992,"date":"2026-06-12T11:24:36","date_gmt":"2026-06-12T09:24:36","guid":{"rendered":"https:\/\/mygaming.co.za\/news\/?p=126992"},"modified":"2026-06-12T11:24:39","modified_gmt":"2026-06-12T09:24:39","slug":"big-plans-for-global-gaming-giant-in-south-africa","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/features\/126992-big-plans-for-global-gaming-giant-in-south-africa","title":{"rendered":"Big plans for global gaming giant in South Africa"},"content":{"rendered":"\n

Razer, the global gaming hardware brand, is focused on growing its brand in South Africa.<\/p>\n\n\n\n

This is according to the brand’s official local distributor, Apex Interactive, which told MyBroadband<\/a><\/strong> that Razer is seeing success in South Africa.<\/p>\n\n\n\n

“We see a lot of excitement and room to grow,\u201d said an Apex Interactive spokesperson.<\/p>\n\n\n\n

“This is because gamers here are very passionate and know a lot about gaming.”<\/p>\n\n\n\n

According to Apex Interactive, key focuses for the brand moving forward include working with more retailers and online storefronts.<\/p>\n\n\n\n

This is to increase the local availability of Razer products to South African gamers.<\/p>\n\n\n\n

It also wants to collaborate with gaming groups, influencers, and local e-sports tournaments in the country.<\/p>\n\n\n\n

\u201cThis way gamers in South Africa can get the latest and greatest from Razer,\u201d said Apex Interactive.<\/p>\n\n\n\n

Apex Interactive said Razer has several new undisclosed products in store for the South African market this year, and is also planning Black Friday promotions later in the year.<\/p>\n\n\n\n

This is all great news for South African gamers, as Razer is one of the most recognisable gaming brands in the world. <\/p>\n\n\n\n

With dual-headquarters in the US and Singapore, it is particularly known for its premium peripherals such as gaming mice, mechanical keyboards, and headsets.<\/p>\n\n\n\n

Alongside these peripherals, Razer also offers software like Razer Chroma RGB, its RGB lighting ecosystem, and Razer Synapse, the company’s overarching software hub for its hardware.<\/p>\n\n\n\n

It has also launched its own laptop range – Razer Blade – which embodies the brand’s heavy focus on RGB lighting and gamer aesthetics.<\/p>\n\n\n\n

With such a strong focus on flashy looks, Razer is arguably as much a gaming fashion brand as it is a technology company.<\/p>\n\n\n\n

As a result, it is unsurprising that the brand plans to work closer with influencers and e-sports tournaments to promote its brand.<\/p>\n\n\n\n

Hardware challenges in South Africa<\/h3>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

Apex Interactive’s positive comments about Razer will be a welcome relief to South African gamers, who have been weighed down in recent months by global hardware price increases.<\/p>\n\n\n\n

MyGaming previously reported<\/a><\/strong> that as of May 2026, RAM prices in South Africa had spiked – and in some cases, doubled – over the previous five months.<\/p>\n\n\n\n

These price increases, which started back in 2025, have been caused by the rise of AI and the resulting increase in demand for important PC hardware.<\/p>\n\n\n\n

Speaking to Aki Anastasiou on What’s Next earlier this year, Syntech CEO Craig Nowitz said the tech price crisis shows no sign of abating.<\/p>\n\n\n\n

\u201cThe issues are getting worse,\u201d said Nowitz.<\/p>\n\n\n\n

\u201cPricing this side of the year [From 1 January until 10 February] is probably up another 50%, and it is getting tough out there.\u201d<\/p>\n\n\n\n

He added that building new production facilities to make more RAM will likely take billions of dollars and several years.<\/p>\n\n\n\n

Leading South African reseller Evetech also told MyBroadband<\/a><\/strong> in April that the memory price crisis has “hit everyone hard, including us.”<\/p>\n\n\n\n

However, Apex Interactive confirmed that the global crisis has not affected its Razer product pricing in South Africa.<\/p>\n\n\n\n

Instead, any pressure points for the business locally have been caused by currency fluctuations and supply chain issues.<\/p>\n","protected":false},"excerpt":{"rendered":"

Razer has several new undisclosed products in store for the South African market this year, and is also planning Black Friday promotions later in the year.<\/p>\n","protected":false},"author":173,"featured_media":126993,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2065364749907382466","_sma_x_attempts":1,"footnotes":""},"categories":[20],"tags":[361,1925],"class_list":["post-126992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","tag-apex-interactive","tag-razer"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/126992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/173"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=126992"}],"version-history":[{"count":2,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/126992\/revisions"}],"predecessor-version":[{"id":126999,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/126992\/revisions\/126999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/126993"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=126992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=126992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=126992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}