{"id":13100,"date":"2011-07-24T09:00:00","date_gmt":"2011-07-24T07:00:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"xbox-sales-continue-to-rise","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/13100-xbox-sales-continue-to-rise","title":{"rendered":"Xbox sales continue to rise"},"content":{"rendered":"<p>Microsoft&rsquo;s financial reports are in, and they show that the Xbox 360 is going nowhere but up. Not long ago, we saw Microsoft <a href=\"http:\/\/mygaming.co.za\/news\/xbox\/12950-Xbox-set-bestseller-2011.html\" target=\"_self\" title=\"Xbox Sales\">throw down the gauntlet<\/a> to its competitors, saying that come the end of the year it would be well on top. If its newest numbers are anything to go by, they&rsquo;re probably right.<\/p>\n<p>The financial reports are showing that Xbox 360&rsquo;s revenue is showing a 45 percent increase for the year &ndash; the device has shipped 13.7 million units this year alone, in comparison to 2010&rsquo;s 10.3 million.<\/p>\n<p>The firm went on to note, &ldquo;EDD revenue increased primarily reflecting higher Xbox 360 platform revenue. Xbox 360 platform revenue grew $2.7 billion or 48 per cent, led by increased volumes of Xbox 360 consoles, sales of Kinect sensors, and higher Xbox Live revenue.&#8221;<\/p>\n<p>Despite all the increased revenues, there have also been noticeable increases in expenditure. The report showed a 119 million dollar increase in R&amp;D costs (a rise of 12 percent) as well as a 12 percent increase in marketing costs.<\/p>\n<p>The increased marketing costs could very well account for the Xbox&rsquo;s impressive sales figures &ndash; I&rsquo;m sure Microsoft is feeling it was a worthy investment.There can be little doubt that the introduction of Kinect is also lending a hand in driving up sales numbers.<\/p>\n<p>Overall Microsoft isn&rsquo;t exactly struggling, with a total sales figure of 69.94 billion dollars for the fiscal year &ndash; a staggering 23.15 billion of which was profit.<\/p>\n<p><span style=\"font-size: small;\"><a href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/15910-Xbox-360-sales-continue-to-rise\" target=\"_self\" title=\"Xbox sales continue to rise\"><strong>Xbox sales continue to rise<\/strong><\/a> &lt;&lt; Comments and views<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft&#039;s confident predictions coming true<\/p>\n","protected":false},"author":165,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13100","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/13100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/165"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=13100"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/13100\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=13100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=13100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=13100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}