{"id":15116,"date":"2011-10-28T12:30:00","date_gmt":"2011-10-28T10:30:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"battlefield-3-is-big-business","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/15116-battlefield-3-is-big-business","title":{"rendered":"Battlefield 3 is big business"},"content":{"rendered":"<p>Battlefield 3 might be off to a bit of a <a href=\"http:\/\/mygaming.co.za\/news\/news\/15112-Battlefield-launch-problems-working.html#comments\" target=\"_self\" title=\"MyGaming Article\">stop-start for gamers<\/a>, but it&rsquo;s going big for EA.<\/p>\n<p>In an investor call last night, EA commander in chief, John Riccitiello, confirmed that the publisher has &ldquo;shipped 10 million units to retail and we are already receiving reorders.&rdquo;<\/p>\n<p>Of course, &ldquo;shipped&rdquo; isn&rsquo;t quite the same thing as &ldquo;sold&rdquo;, or at least not yet, but it&rsquo;s still kind of nice to imagine 10 million game boxes stacked on top of one another in a funny shape, like a giant bunny.<\/p>\n<p>That&rsquo;s how I always think of it, anyway.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/news\/wp-content\/uploads\/Battlefield_3_06_215660619.jpg\" border=\"0\" width=\"340\" height=\"202\" \/><\/p>\n<p>The game launched in the States on Tuesday, and everywhere else today.<\/p>\n<p>&#8220;The results have been tremendous, thanks to the superb quality of the title produced by our DICE Studio in Stockholm, and the world-class marketing executed by our teams globally,&#8221; he added.<\/p>\n<p>In related news today: Battlefield 3, Battlefield 3, Battlefield 3, Battlefield 3, and Battlefield 3.<\/p>\n<p><span style=\"font-size: xx-small;\">Source: <a href=\"http:\/\/www.computerandvideogames.com\/324136\/battlefield-3-10-million-copies-already-shipped\/?cid=OTC-RSS&amp;attr=CVG-General-RSS\" target=\"_blank\" title=\"CVG\">CVG<\/a><\/span><\/p>\n<p><span style=\"font-size: small;\"><a href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/19616-Battlefield-3-ships-10-million-copies\" target=\"_self\" title=\"Forum Link\"><strong>Battlefield 3 ships 10 million copies<\/strong><\/a> &lt;&lt; Comments and views<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EA ships 10 million copies of Battlefield 3, \u201calready receiving reorders\u201d<\/p>\n","protected":false},"author":167,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-15116","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/15116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=15116"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/15116\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=15116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=15116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=15116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}