{"id":15202,"date":"2011-11-01T01:00:00","date_gmt":"2011-10-31T23:00:00","guid":{"rendered":""},"modified":"-0001-11-30T00:00:00","modified_gmt":"-0001-11-29T22:00:00","slug":"kinect-moving-into-the-business-world","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/15202-kinect-moving-into-the-business-world","title":{"rendered":"Kinect moving into the business world"},"content":{"rendered":"

When your “killer app” is a dancing game, your high-tech add-on to your super-popular console might be a bit misdirected.<\/p>\n

<\/p>\n

But that doesn’t really matter, because even though Microsoft are yet to bag a “must-have” Kinect game that appeals to the ‘hardcore’ market they owe much of their success to – the Kinect is finding use outside of gaming culture.<\/p>\n

Since its launch about a year ago, the Kinect has been hacked and taken apart and put back together again by tech enthusiasts – with the impressive sensor technology being used in a number of creative ways such as, say, a flying machine that detects obstructions?<\/p>\n

No, really.<\/p>\n

\n<\/embed><\/object>\n<\/p>\n

Or perhaps more functionally, like the case where French company, Tedesys, used the Kinect’s controller-free capabilities to help surgeons bring up information on screen without bringing germy tools into the room.<\/p>\n

Kinect is saving lives, people.<\/p>\n

Now, banking on this external appeal, Gamasutra are reporting that Microsoft are going to be working closely with over 200 companies in 25 countries on launching a business platform and environment around Kinect technology.<\/p>\n

Basically, this means companies are going to be using the Kinect and its technology to launch a bunch of business-centric apps – which will be used to engage with people in new ways.<\/p>\n

Of course this means new ways to make money – a prospect which probably has David Dennis, Microsoft’s Product Manager, licking his lips.<\/p>\n

“Kinect certainly has the potential to make advertising more rich and personalized than it is now,” he said.<\/p>\n

“You have to do it in a balanced way for consumers, though. You don’t want people to think Kinect is watching them. You don’t want to make it creepy.”<\/p>\n

I already think the Kinect is creepy, Dennis, it watches me while I sleep.<\/p>\n

It’s great that the Kinect technology is finding so much success – but you’ve got to love the irony in the fact it’s not in gaming.<\/p>\n

Kinect makes a move on business<\/strong> << Comments and views<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Still great for everything except games<\/p>\n","protected":false},"author":167,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-15202","post","type-post","status-publish","format-standard","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/15202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=15202"}],"version-history":[{"count":0,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/15202\/revisions"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=15202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=15202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=15202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}