{"id":25435,"date":"2011-11-12T18:00:48","date_gmt":"2011-11-12T16:00:48","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=25435"},"modified":"2011-11-14T10:46:59","modified_gmt":"2011-11-14T08:46:59","slug":"nvidia-ceo-%e2%80%9cpc-technology-dramatically-better-than-consoles%e2%80%9d","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/25435-nvidia-ceo-%e2%80%9cpc-technology-dramatically-better-than-consoles%e2%80%9d","title":{"rendered":"Nvidia CEO: \u201cPC technology dramatically better than consoles\u201d"},"content":{"rendered":"<p>In a statement which could be justifiably viewed as \u201cstirring the pot\u201d, <a title=\"Company Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/20068-Nvidia\">Nvidia<\/a> has said that fancy new games such as Battlefield 3 serve as evidence that the PC is streaks ahead of consoles.<\/p>\n<p>This particular round of flame-bait comes from a Q&amp;A session with investors, where CEO of Nvidia Jen-Hsun Huang has credited the power gap between PCs and game consoles for their big piles of money.<\/p>\n<p>\u201cWe&#8217;re expecting GeForce desktop to be up, and we&#8217;re expecting that to be up nicely, driven by the hit games,&#8221; he said. &#8220;This is likely a multi-year cycle of growth for PC gaming.<\/p>\n<p>&#8220;This happens every major game console cycle towards the second half of its product life, because PC technology advances on a regular basis instead of once every seven to ten years.<\/p>\n<p>&#8220;And so you could imagine how PC technology is dramatically better than a game console today, and you&#8217;re starting to see that now with a new generation of games that are coming out, such as Battlefield 3.&#8221;<\/p>\n<p>According to Nvidia the numbers don\u2019t lie \u2013 in the quarter ending 31st October. Nvidia has posted revenue of $1.06 billion, up a whopping $843.9 million from the same quarter last year. Nvidia credits the majority of this revenue &#8211; $644.8 million \u2013 to its juggernaut GPU business.<\/p>\n<p>The profits earned from desktop graphics were higher than the normal seasonal increases allow for, which Nvidia attributes to &#8220;strong global demand from PC gamers, driven by highly anticipated blockbuster PC games just starting to hit the shelves&#8221;.<\/p>\n<p>And just to make sure he sinks his point in, Huang adds, &#8220;We believe this surge of PC gaming demand will drive increased demand for Nvidia&#8217;s GeForce products despite the soft consumer PC market,&#8221; the company said.<\/p>\n<p>&#8220;We expect a multiyear PC gaming cycle, as the PC becomes increasingly more powerful than five to six-year-old gaming consoles.&#8221;<\/p>\n<p>High-end PC hardware outperforming static console hardware nearing 6 years of age should surprise no one, but never underestimate the passionate rage of the platform fanboys.<\/p>\n<h5>Source: <a title=\"Eurogamer\" href=\"http:\/\/www.eurogamer.net\/articles\/2011-11-11-nvidia-battlefield-3-shows-pc-is-dramatically-better-than-game-consoles\" target=\"_blank\">Eurogamer<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Graphics giant knows the art of trolling<\/p>\n","protected":false},"author":165,"featured_media":25447,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2,7,3],"tags":[49,47,21,51,45,15397],"class_list":["post-25435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-hardware","category-pc","tag-battlefield-3","tag-gpu","tag-headline","tag-jen-hsun-huang","tag-nvidia","tag-pc"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/25435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/165"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=25435"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/25435\/revisions"}],"predecessor-version":[{"id":25439,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/25435\/revisions\/25439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/25447"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=25435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=25435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=25435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}