{"id":26335,"date":"2011-11-18T10:27:24","date_gmt":"2011-11-18T08:27:24","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=26335"},"modified":"2011-11-18T10:40:26","modified_gmt":"2011-11-18T08:40:26","slug":"modern-warfare-3-sets-new-new-five-day-entertainment-record","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/26335-modern-warfare-3-sets-new-new-five-day-entertainment-record","title":{"rendered":"Modern Warfare 3 sets new five-day entertainment record"},"content":{"rendered":"

Activision<\/a> announced today that Call of Duty : Modern Warfare 3 has shattered theatrical box office, book and video game sales records for five-day worldwide sell-through in dollars.<\/p>\n

The game established an all-new five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Activision’s Call of Duty: Black Ops and $550 million two years ago for Call of Duty: Modern Warfare 2, according to Charttrack and retail customer sell-through information.<\/p>\n

According to Bobby Kotick<\/a>, CEO of Activision Blizzard, “Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world.”<\/p>\n

In addition to beating all previous first-and five-day theatrical box office, book and video game sell-through records, Call of Duty: Modern Warfare 3 set two new records on Xbox\u00a0 LIVE<\/a>.<\/p>\n

According to Microsoft<\/a>:<\/strong><\/p>\n