{"id":27987,"date":"2011-11-30T12:10:56","date_gmt":"2011-11-30T10:10:56","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=27987"},"modified":"2011-11-30T12:27:45","modified_gmt":"2011-11-30T10:27:45","slug":"sonys-biggest-marketing-fails","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/playstation\/27987-sonys-biggest-marketing-fails","title":{"rendered":"Sony’s biggest marketing fails"},"content":{"rendered":"

Speaking to the Official PlayStation Magazine, Sony<\/a> CEO Jim Ryan was quite clear when he spoke about the PS Vita<\/a> and how they were going to market it to consumers.<\/p>\n

When the PSP<\/a> launched, Sony made a great deal of noise about it being a multimedia device and whatnot – something Ryan admits wasn’t very clear to gamers.<\/p>\n

\u201cI think we\u2019ve realised that perhaps ended up confusing consumers, and they weren\u2019t quite sure what the device was really all about. So this time the Vita does all of that stuff that we talked about on PSP, and it does it a lot better.\u201d<\/p>\n

\u201cWe\u2019ve been a lot more single minded and much more focused in our positioning of Vita. We\u2019re saying that this is primarily a gaming device. It has been developed from the ground up as a gaming device. What it does best is play games.\u201d<\/p>\n

It’s not really all that surprising that consumers were confused about the PSP. Sony has a history of doing the weirdest things when it comes to marketing their gaming systems – and if the first Japanese commercial for the PS Vita is anything to go by – it looks like Sony have yet to fire their old marketing department.<\/p>\n

If you’re not sure where that’s coming from, let’s listen in on Sony’s marketing team as they run through the pitches for some of Sony’s biggest marketing blunders – and we weigh in how facepalm-worthy they are.<\/p>\n

Can I play with it?<\/strong><\/p>\n