{"id":28851,"date":"2011-12-03T12:00:26","date_gmt":"2011-12-03T10:00:26","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=28851"},"modified":"2011-12-05T10:26:36","modified_gmt":"2011-12-05T08:26:36","slug":"zynga-to-publicly-trade-shares-to-the-tune-of-9-billion","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/28851-zynga-to-publicly-trade-shares-to-the-tune-of-9-billion","title":{"rendered":"Zynga to publicly trade shares to the tune of $9 billion"},"content":{"rendered":"<p>Farmville creator and social games overlord <a title=\"Company Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/20175-Zynga\">Zynga<\/a> has announced a stock market flotation, which looks set to make it one of the biggest games companies in the US by stock market value.<\/p>\n<p>A stock market flotation is the process of putting up a portion of your shares for public sale on the stock market. Right now, Zynga plans on selling 100 million shares, equal to 14.3% of the company, at the price of $8.50 to $10 per share.<\/p>\n<p>This would make Zynga\u2019s IPO (initial public offering, or stock market launch) a whopping $9.04 billion, placing the company shoulder-to-shoulder with juggernauts such as <a title=\"Company Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/11851-Electronic-Arts\">Electronic Arts<\/a> and <a title=\"Company Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/11841-Activision-Blizzard\">Activision Blizzard<\/a>.<\/p>\n<p>Despite the hefty sum, Zynga\u2019s filing two weeks ago was actually $14.05 billion, but the games maker has since slashed the price 30% to account for unpredictable stock markets. Zynga has lowered IPO expectations after other internet firms\u2019 listings had a disappointing launch, including <a title=\"Company Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/21493-LinkedIn\">LinkedIn<\/a> and Groupon.<\/p>\n<p>If there was any doubt about the social gaming market, it can now safely be put to rest. Zynga makes 90% of its money through <a title=\"Company Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/20155-Facebook\">Facebook<\/a> alone. Using a free-to-play model, Zynga\u2019s games produce revenue through the sale of add-ons such as vehicles, buildings and weapons which can be used in their games.<\/p>\n<p>Zynga\u2019s listing on US technology exchange NASDAQ has been handled since June by investment and securities powerhouses Goldman Sachs and Morgan Stanley.<\/p>\n<p>With the stock market being a volatile arena there are no guarantees for Zynga, but an already lowered IPO valuation of $9 billion shows the social gaming firm is well established as a force to be reckoned with.<\/p>\n<h5>Source: <a title=\"BBC\" href=\"http:\/\/www.bbc.co.uk\/news\/technology-16004381\" target=\"_blank\">BBC<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Farmville creator to sell 14.3% of the company<\/p>\n","protected":false},"author":165,"featured_media":28853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2,6,3,4],"tags":[1359,813,1361,21,1365,1363,1355,1357,1353],"class_list":["post-28851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-nintendo","category-pc","category-xbox","tag-activision-blizzard","tag-electronic-arts","tag-goldman-sachs","tag-headline","tag-ipo","tag-morgan-stanley","tag-nasdaq","tag-stock-market-flotation","tag-zynga"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/28851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/165"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=28851"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/28851\/revisions"}],"predecessor-version":[{"id":28855,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/28851\/revisions\/28855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/28853"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=28851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=28851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=28851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}