{"id":30639,"date":"2012-01-12T11:19:13","date_gmt":"2012-01-12T09:19:13","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=30639"},"modified":"2012-01-12T11:25:38","modified_gmt":"2012-01-12T09:25:38","slug":"assassins-cread-revelations-creative-director-leaves-ubisoft","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/30639-assassins-cread-revelations-creative-director-leaves-ubisoft","title":{"rendered":"Assassin\u2019s Cread: Revelations creative director leaves Ubisoft"},"content":{"rendered":"<p>The creative brain behind Assassin\u2019s Creed: Revelations has announced his plans to leave Ubisoft to pursue a career in advertising.<\/p>\n<p>Alexandre Amancio joined Ubisoft in 2005, where he also served as the art director for Far Cry 2.<\/p>\n<p>He was only recently promoted to a creative lead position. He is the second creative lead to leave the franchise following the departure of Patrice Desilets, who left Ubisoft to work for THQ.<\/p>\n<p>&#8220;Video games and advertising have many common elements,&#8221; said Amancio in a press release. &#8220;In both industries, we are always looking for new ways to engage the consumer to the brand.&#8221;<\/p>\n<p>&#8220;In addition, like advertising, the video game industry must now take into account and supply a very important social dimension in its development and strategies. The game is no longer just a game, it&#8217;s a community, relations between players, and the brand. &#8221;<\/p>\n<p>Amancio is taking on a role as chief creative officer at Cossette, a marketing company based in Quebec, Canada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft loses another creative lead<\/p>\n","protected":false},"author":161,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[31,1947,145,733],"class_list":["post-30639","post","type-post","status-publish","format-standard","hentry","category-business","tag-active","tag-alexandre-amancio","tag-assassins-creed","tag-ubisoft"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/30639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=30639"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/30639\/revisions"}],"predecessor-version":[{"id":30640,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/30639\/revisions\/30640"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=30639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=30639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=30639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}