{"id":31730,"date":"2012-01-31T10:32:59","date_gmt":"2012-01-31T08:32:59","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=31730"},"modified":"2012-01-31T10:36:29","modified_gmt":"2012-01-31T08:36:29","slug":"piracy-is-not-always-bad-says-angry-birds-boss","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/31730-piracy-is-not-always-bad-says-angry-birds-boss","title":{"rendered":"Piracy is not always bad, says Angry Birds boss"},"content":{"rendered":"

Speaking at the Midem conference in Cannes yesterday, Rovio<\/a> big cheese, Mikael Hed, told an audience member that he believes that piracy is not always a bad thing. According to Hed, the industry needs to change the way it looks at consumers.<\/p>\n

“We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy,” he explained.<\/p>\n

“We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have.<\/p>\n

“If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow.”<\/p>\n

Of course, it\u2019s easy to say that when your company developed a game for next to nothing and then it went on to become the top selling iOS<\/a> app.<\/p>\n

Hed also pointed out that trying to take legal action against users for pirating a game is \u201cfutile\u201d, and that it only serves to alienate thousands of potential fans who would otherwise help build the brand.<\/p>\n

“Piracy may not be a bad thing: it can get us more business at the end of the day,” he said.<\/p>\n

Source: The Guardian <\/a><\/h5>\n
\"\"<\/a>

Pictured: Typical industry reaction to piracy<\/p><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

It can lead to more business at the end of the day, apparently <\/p>\n","protected":false},"author":161,"featured_media":25859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[355,2193,101,357],"class_list":["post-31730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-angry-birds","tag-mikael-hed","tag-piracy","tag-rovio-entertainment"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/31730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/161"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=31730"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/31730\/revisions"}],"predecessor-version":[{"id":31731,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/31730\/revisions\/31731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/25859"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=31730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=31730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=31730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}