{"id":31912,"date":"2012-02-03T15:07:14","date_gmt":"2012-02-03T13:07:14","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=31912"},"modified":"2012-02-03T15:20:12","modified_gmt":"2012-02-03T13:20:12","slug":"thq-suffers-huge-loss-with-udraw","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/31912-thq-suffers-huge-loss-with-udraw","title":{"rendered":"THQ suffers huge loss with uDraw"},"content":{"rendered":"<p>uDraw was a nifty little peripheral that was released for the <a title=\"System Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/19874-Nintendo-Wii\">Wii<\/a> that incorporated drawing-based gameplay &#8211; as the name implies &#8211; and it did pretty well over the holiday period of 2010.<\/p>\n<p>Thinking that concept would have translated very well to HD consoles, <a title=\"Company Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/11889-THQ-Inc\">THQ<\/a> released uDraw for <a title=\"System Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/19888-Playstation-3-(PS3)\">PlayStation 3<\/a> and <a title=\"System Information\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/19882-Xbox-360\">Xbox 360<\/a>. It didn&#8217;t do so well.<\/p>\n<p>At an investor Q&amp;A, Eurogamer reports, THQ CFO Paul Pucino revealed that they had about 1.4 million units of uDraw sitting in stock &#8211; presumably hanging out playing Pictionary.<\/p>\n<p>This amounts to a $100 million in losses &#8211; with an additional $30 million operating loss.<\/p>\n<p>Now, unsurprisingly, THQ are no longer going to carry on with the whole uDraw thing.<\/p>\n<p>This news comes following numerous reports about THQ being in financial troubles &#8211; and even more reports about layoffs and general unrest at the company.<\/p>\n<p>Still, they maintain that everything is fine, and their games and core franchises will be running well into 2013.<\/p>\n<h5>Source: <a title=\"Eurogamer\" href=\"http:\/\/www.eurogamer.net\/articles\/2012-02-02-thq-details-full-extent-of-udraw-disaster\" target=\"_blank\">Eurogamer<\/a><\/h5>\n<h3 class=\"my-4\">Related Articles<\/h3>\n<p><a title=\"MyGaming Article\" href=\"http:\/\/mygaming.co.za\/news\/news\/31673-thq-leaving-kids-game-market.html\" target=\"_blank\"><strong>THQ leaving kids game market<\/strong><\/a><\/p>\n<p><a title=\"MyGaming Article\" href=\"http:\/\/mygaming.co.za\/news\/news\/30772-rumour-control-thq-in-trouble-thq-denies-everything.html\" target=\"_blank\"><strong>Rumour control: THQ in trouble, THQ denies everything<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It happens when something bombs<\/p>\n","protected":false},"author":167,"featured_media":31913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2,4],"tags":[31,2243,15399,369,2242,243],"class_list":["post-31912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-xbox","tag-active","tag-loss","tag-ps3","tag-thq","tag-udraw","tag-xbox-2"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/31912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/167"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=31912"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/31912\/revisions"}],"predecessor-version":[{"id":31921,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/31912\/revisions\/31921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/31913"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=31912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=31912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=31912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}