{"id":34653,"date":"2012-03-22T15:03:47","date_gmt":"2012-03-22T13:03:47","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=34653"},"modified":"2012-03-22T15:28:26","modified_gmt":"2012-03-22T13:28:26","slug":"digital-game-sales-figures-announced-for-us-and-eu","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/34653-digital-game-sales-figures-announced-for-us-and-eu","title":{"rendered":"Digital game sales figures announced for US and EU"},"content":{"rendered":"

Market research company NPD Group<\/a> has revealed that in the fourth quarter of 2011, consumer spend on digital gaming content reached a combined total of 3.33-billion USD (approximately 25-billion ZAR).<\/p>\n

For visualisation purposes, if we assume that the average price of an American pizza is $16 and that 3.33-billion USD can buy 208,125,000 pizzas; and that the average height of an ordinary large pizza is 1.5cm; and that the height of the Eiffel Tower is 324 meters – we can then safely assume that 3.33-billion USD is equivalent to 9,635 Eiffel Tower-sized pizza stacks worth of digital game downloads.<\/p>\n

In fact, a pizza would hit the spot right now.<\/p>\n

$2.04-billion is the majority share of the fourth quarter digital sales revenue and is held by usual big spender, the United States, with the key European countries – UK, Germany and France – managing a combined total of $1.29-billion.<\/p>\n

The UK’s purchases contributed to $508-million, Germany $461-million and France with $320-million.<\/p>\n

Sales include used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content and mobile games.<\/p>\n

How \u201cused game\u201d sales factor into digital research remains a mystery. If you have any ideas, feel free to leave a comment below and on the MyGaming forum.<\/p>\n

Related Articles<\/h3>\n

The size of SA’s gaming market revealed<\/a><\/strong><\/p>\n

SA gaming market growth prediction<\/strong><\/a><\/p>\n

NPD unveils gaming taxonomy to ease discussion<\/a><\/strong><\/p>\n

NPD group expands game industry tracking service to European market<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Warning: It’s a big number and excludes all retail sales<\/p>\n","protected":false},"author":181,"featured_media":34654,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_enabled":true,"_sma_x_custom_text":"","_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[31,1833,2287,2834,2833],"class_list":["post-34653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-active","tag-digital-download","tag-game-sales","tag-gaming-market","tag-market-research"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/34653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=34653"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/34653\/revisions"}],"predecessor-version":[{"id":34656,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/34653\/revisions\/34656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/34654"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=34653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=34653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=34653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}