{"id":36544,"date":"2012-04-23T14:28:54","date_gmt":"2012-04-23T12:28:54","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=36544"},"modified":"2012-04-24T10:42:33","modified_gmt":"2012-04-24T08:42:33","slug":"free-to-play-ghost-recon-online-is-business-design-research-for-ubisoft","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/36544-free-to-play-ghost-recon-online-is-business-design-research-for-ubisoft","title":{"rendered":"Free-to-play Ghost Recon Online is &#8220;business design research&#8221; for Ubisoft"},"content":{"rendered":"<p>&#8220;The times&#8221;, said Bob Dylan, &#8220;they are a-changin&#8217;.&#8221;<\/p>\n<p>&#8220;Ch-ch-ch-ch-changes,&#8221; said David Bowie.<\/p>\n<p>&#8220;A change is as good as a holiday,&#8221; said somebody else who was never credited for it, but when you think about it, a holiday is probably still better.<\/p>\n<p>The point is, everything&#8217;s changing, including the game industry. Now it&#8217;s all about free-to-games.<\/p>\n<p>&#8220;We need to learn how it works: how to make free-to-play successful,&#8221; <a title=\"Ubisoft\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/11845-Ubisoft\">Ubisoft<\/a> creative director <a title=\"Jean-Marc Geoffrey\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/24319-Jean-Marc-Geoffrey\">Jean-Marc Geoffrey<\/a> told Eurogamer. The company is prepping to launch its first freemium title, Ghost Recon Online.&#8221;<\/p>\n<p>&#8220;We don&#8217;t know how the future will pan out, the business is changing. It&#8217;s business design research,&#8221; he said about the project.<\/p>\n<p>The game will go live shortly after the release of the premium title Ghost Recon Future Soldier in May as part of Ubisoft&#8217;s plan to &#8220;widen the brand, to eat up more of the market,&#8221; Geoffrey explained.<\/p>\n<p>&#8220;The experiences are different,&#8221; Ubisoft Red Storm creative director <a title=\"Tommy Jacob\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/24320-Tommy-Jacob\">Tommy Jacob<\/a> added. &#8220;Ghost Recon Online is free-to-play and has things like the exo-skeleton and the gameplay systems that Future Soldier had before it refocused itself two years ago. It&#8217;s still a cover shooter and still objective-based, but there are little different nuances.&#8221;<\/p>\n<h5>Source: <a href=\"http:\/\/www.eurogamer.net\/articles\/2012-04-20-free-to-play-ghost-recon-online-is-business-design-research\" target=\"_blank\">Eurogamer<\/a><\/h5>\n<h3 class=\"my-4\">Related Articles<\/h3>\n<p><strong><a title=\"Ghost Recon: Future Soldier PC release date and specs unveiled\" href=\"http:\/\/mygaming.co.za\/news\/news\/35429-ghost-recon-future-soldier-pc-release-date-and-specs-unveiled.html\">Ghost Recon: Future Soldier PC release date and specs unveiled<\/a><\/strong><\/p>\n<p><strong><a title=\"Ghost Recon: Future Soldier Guerilla mode trailer\" href=\"http:\/\/mygaming.co.za\/news\/videos\/35321-ghost-recon-future-soldier-guerilla-mode-trailer.html\">Ghost Recon: Future Soldier Guerilla mode trailer<\/a><\/strong><\/p>\n<p><strong><a title=\"Ghost Recon Future Soldier single player story trailer\" href=\"http:\/\/mygaming.co.za\/news\/videos\/31994-ghost-recon-future-soldier-single-player-story-trailer.html\">Ghost Recon Future Soldier single player story trailer<\/a><\/strong><\/p>\n<p><strong><a title=\"Ghost Recon: Future Soldier \u2013 good news and bad news\" href=\"http:\/\/mygaming.co.za\/news\/news\/30486-ghost-recon-future-soldier-good-news-and-bad-news.html\">Ghost Recon: Future Soldier \u2013 good news and bad news<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Freemium is the new cool<\/p>\n","protected":false},"author":159,"featured_media":36550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[31,957,955,3137,3761,3760,3762,2219,733],"class_list":["post-36544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-active","tag-future-soldier","tag-ghost-recon","tag-ghost-recon-future-soldier","tag-ghost-recon-online","tag-grfs","tag-gro","tag-megarom","tag-ubisoft"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/36544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=36544"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/36544\/revisions"}],"predecessor-version":[{"id":36551,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/36544\/revisions\/36551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/36550"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=36544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=36544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=36544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}