{"id":36749,"date":"2012-04-26T12:54:05","date_gmt":"2012-04-26T10:54:05","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=36749"},"modified":"2012-04-30T11:52:44","modified_gmt":"2012-04-30T09:52:44","slug":"nintendo-lost-over-500-million-last-year","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/36749-nintendo-lost-over-500-million-last-year","title":{"rendered":"Nintendo lost over $500 million last year"},"content":{"rendered":"<p>For the first time ever, <a title=\"Nintendo\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/11857-Nintendo\">Nintendo<\/a> has ended a financial year in the red, posting an annual net loss of $531.1 million and a sales drop of 36.2 percent over the previous year. That&#8217;s a lot of copies of Jenga for <a title=\"Wii\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/19914-Nintendo-Wii-U\">Wii<\/a> that nobody bought.<\/p>\n<p>The low sales of the 3DS were partly to blame, with the hand-held selling only 13.53 million units around the world &#8211; a lot of numbers by any other standard, but not very many by Nintendo&#8217;s standard. The company had expected to sell 16 million units in that period.<\/p>\n<p>&#8220;They have been beaten by smartphones and tablets, in particular, for consumers spending and, more importantly, time,\u201d said David Gibson, an analyst for Macquarie in Tokyo.<\/p>\n<p>Nintendo will be looking to change this with the launch of the <a title=\"Nintendo Wii U\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/19914-Nintendo-Wii-U\">Wii U<\/a> later this year, but analysts say they&#8217;ll have to sell the new console at $350 to break even &#8211; that&#8217;s $100 more than the Wii&#8217;s launch price, and at least $50 more than an <a title=\"Xbox 360\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/19882-Xbox-360\">Xbox<\/a> or <a title=\"Playstation 3 (PS3)\" href=\"http:\/\/mygaming.co.za\/forum\/showthread.php\/19888-Playstation-3-(PS3)\">PS3<\/a>.<\/p>\n<p><a href=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/04\/Sad-Mario.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-36761\" title=\"Sad-Mario\" src=\"http:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/04\/Sad-Mario.jpg\" alt=\"\" width=\"600\" height=\"393\" srcset=\"https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/04\/Sad-Mario.jpg 640w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/04\/Sad-Mario-300x196.jpg 300w, https:\/\/mygaming.co.za\/news\/wp-content\/uploads\/2012\/04\/Sad-Mario-250x164.jpg 250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h5>Source: <a href=\"http:\/\/mybroadband.co.za\/news\/gaming\/48705-nintendo-suffering-under-smartphone-boom.html\" target=\"_blank\">MyBroadBand<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Smartphones and tablets taking over the mobile market<\/p>\n","protected":false},"author":159,"featured_media":31474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[31,3856,73,1237],"class_list":["post-36749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-active","tag-financial-report","tag-nintendo","tag-nintendo-3ds"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/36749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/159"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=36749"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/36749\/revisions"}],"predecessor-version":[{"id":36762,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/36749\/revisions\/36762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/31474"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=36749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=36749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=36749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}