More than five years into the current generation of consoles, Sony is sitting in third (and technically last) place, but it doesn’t matter much to them, apparently. I suppose when you’ve already sold over 60 million consoles, it doesn’t matter what position you finish in.<\/p>\n
Asked by Kotaku why the PS3 hasn’t “won” this generation as they did with the PS1 and PS2, Sony hardware marketing boss John Koller said, “There’s a lot of things that happen in the market that cause sales to occur. I think we’ve been very staunch in our belief that there’s a certain value behind the PS3 and there’s certain kinds of games for the PS3 that have stood behind that. There’s no secret that we opened behind a high price point. And certainly others got a relatively nice head start on us because of that. That’s certainly been part of it.”<\/p>\n
The PS3 launched about a year behind the Xbox 360, with a price-tag $100 more than its competitor.<\/p>\n
“But we absolutely have no regrets,” he added. “This has been a very good cycle for us, and I think if you ask any publisher they’d say the same thing. It’s been good, and we think it does portend good things for the future for PlayStation.”<\/p>\n
PS Vita struggling to gain sales momentum<\/a><\/strong><\/p>\n PS Vita, 3DS under pressure from Android and Apple<\/strong><\/a><\/p>\n