{"id":40341,"date":"2012-06-27T02:10:13","date_gmt":"2012-06-27T00:10:13","guid":{"rendered":"http:\/\/mygaming.co.za\/news\/?p=40341"},"modified":"2012-06-27T12:34:56","modified_gmt":"2012-06-27T10:34:56","slug":"zynga-to-launch-social-network-zynga-with-friends","status":"publish","type":"post","link":"https:\/\/mygaming.co.za\/news\/business\/40341-zynga-to-launch-social-network-zynga-with-friends","title":{"rendered":"Zynga to launch social network: “Zynga with Friends”"},"content":{"rendered":"

Purveyors of things with the suffix -ville, Zynga<\/a> has announced plans to launch a social network for gamers called “Zynga with Friends”.<\/p>\n

“We’re opening our doors today and opening Zynga Partners for Mobile. We are inviting developers from all over the world to come and join our network,” said David Ko<\/a>, chief mobile officer.<\/p>\n

Riding a massive wave of success from its various social-platform games (Such as FarmVille and Mafia Wars on Facebook), Zynga is clearly looking to break away from dependency on what is now to them, ironically, a third party social network platform on which to distribute games.<\/p>\n

In October 2011, Zynga unveiled its own distribution ssytem caleld Zynga Direct, and in March 2012, it launch its own gaming portal, Zynga.com. Things appear to be coming full-circle with the unveiling of Zynga with Friends.<\/p>\n

According to Reuters, Zynga shares closed 5 percent lower on Tuesday as investors saw little in the announcement – which included the planned social network, as well as some new, casual games – to drive strong long-term growth.<\/p>\n

Accorsing to Reuters, there are concerns about Zynga’s dependence on Facebook for the bulk of its revenue, especially with Facebook experiencing slower growth.<\/p>\n

The new social network “is a natural step in the right direction,” said Colin Sebastian, an analyst with Robert W Baird. “It might help them become less dependent on Facebook but … they will continue to remain dependent on Facebook for quite some time.”<\/p>\n

“One area where they may have disappointed people is, they are not showing any games in development that target a more core gamer, or so-called mid-core gamer. That’s something where we’ve seen a lot of growth for Facebook, and that’s potentially a missed opportunity for Zynga.”<\/p>\n

Source: Reuters<\/a><\/h5>\n

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Zynga has unveiled plans to secure its place as a dominant social platform gaming provider<\/p>\n","protected":false},"author":157,"featured_media":37326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[2],"tags":[31,303,4130,4129,1353,5268,2550],"class_list":["post-40341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-active","tag-farmville","tag-kobojo","tag-pyramidville","tag-zynga","tag-zynga-with-friends","tag-zynga-com"],"_links":{"self":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/40341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/users\/157"}],"replies":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/comments?post=40341"}],"version-history":[{"count":1,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/40341\/revisions"}],"predecessor-version":[{"id":40342,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/posts\/40341\/revisions\/40342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media\/37326"}],"wp:attachment":[{"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/media?parent=40341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/categories?post=40341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mygaming.co.za\/news\/wp-json\/wp\/v2\/tags?post=40341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}